Following the success of its own micro drama, Boardroom to Bedroom, the Turkish group has begun acquiring third-party titles for international distribution, and will showcase its catalog at the upcoming Mip London and Series Mania.
Inter Medya, which recently announced its strategic entry into micro drama production and distribution, continues to grow its presence in this rapidly rising genre.
In September, the company completed production of its first micro drama Boardroom To Bedroom (İki CEO Bir Araya Gelmemeliydik) and successfully premiered the title during Mipcom. Following the successful premiere, the company has officially launched the series to massive digital acclaim. Sales for the series have already been successfully closed with several global platforms, while negotiations are currently underway with multiple others.
On February 16, Boardroom To Bedroom began its digital broadcast via the @kami.shorts Instagram accounts, where new episodes are released every weekday at 6:00 PM. The series was met with intense anticipation from next-generation content consumers even before its debut; its promotional trailers surpassed 2 million views in record time, while the first episode achieved a staggering 1.4 million views within just 12 hours of its release. This remarkable digital success marks an ambitious and highly successful entry for Inter Medya into the micro-drama landscape.
In addition to producing its own titles, Inter Medya has also begun acquiring third-party micro dramas for international distribution. The company added two successful new series, New Generation Family (Yeni Nesil Aile) and Local Kid (Semt Çocuğu), both produced by İki Dakika Creative House to its expanding catalog.
Expanding its reach into short-form content, Inter Medya has secured sales rights in certain territories for 16 micro dramas from Gain. This agreement further strengthens Inter Medya’s “Turkish Micro Drama Catalog” and reinforces the company’s position as a powerhouse representative for Turkish content across the globe.
To support this growth, Inter Medya has assembled a specialized internal team dedicated exclusively to micro drama series production and acquisition, signaling a rapid acceleration of their activities in this space.
Having participated as speakers on numerous industry panels regarding this format, Inter Medya representatives emphasized the company’s ambitious vision and strategic goals. Committed to continually enhancing its micro drama offering, Inter Medya actively follows global trends, expanding both its client base and international footprint. As one of the pioneers of this genre in Turkey, the company reinforces its vision not only through production and distribution, but also through active participation in industry events, positioning itself as a trendsetter.
In the coming days, Inter Medya will participate in MIP London and Series Mania, representing Turkey’s growing influence in the emerging micro drama sector. Through a series of panel speaking and summit appearances, the company will share its strategic vision and technical know-how in the micro drama space.
By taking center stage at these international events, Inter Medya continues to solidify its position as the leading global representative of the Turkish television industry.
