The group started the year off strong, joining forces with giants like Netflix and Directv, to bring its iconic brands and content to more screens in the region and the international market.
Owners of some of the most recognized children’s characters, songs, and universes worldwide, El Reino Infantil set out this year to further expand its presence in the international market, taking its content to new destinations alongside strategic partners.
Thus, in the first quarter of the year, the group revealed two important agreements that consolidate its presence on global platforms. On the one hand, they announced the renewal of their strategic alliance with Netflix, “thus reaffirming the commitment to bringing safe, high-quality children’s content to audiences around the world.”
The agreement includes the addition of new content and a significant expansion of its language reach, encompassing four languages: Spanish, Portuguese, and English -already available- and adding Italian. La Granja de Zenon, one of the brand’s flagship programs, continues to be the central focus of this partnership, which also includes new compilations specially curated for the platform.
In addition, the agreement includes the launch of Las Aventuras de Bartolito on the Internet, a series of short videos with practical tools and tips designed to promote safe and responsible online browsing for children and their families. These videos will be available in Spanish, Portuguese, and English, reinforcing the educational and preventative approach of the initiative.
Furthermore, El Reino Infantil announced a distribution agreement with Directv Latin America as part of its expansion strategy in South America.
The channel is now available simultaneously in Argentina, Chile, Colombia, Ecuador, and Peru on channels 310 and 1310 HD, and in Uruguay on channel 418 of the satellite TV service’s programming lineup and on the DGo streaming and live TV platform. With 24/7 programming and availability for Directv satellite TV customers, as well as streaming on DGO, El Reino Infantil strengthens its multiplatform distribution.
With a solid track record in the digital environment, El Reino Infantil presents a lineup of children’s content in Spanish, developed under editorial criteria focused on early learning, creativity, and communication, within a framework of safe viewing for young audiences.
The agreement with Directv and DGO marks a new milestone in El Reino Infantil’s regional expansion and reinforces its position as a leader in Spanish-language children’s content within the audiovisual market.
