The format’s new 24/7 version successfully debuted across all of Televisa/Univision’s platforms in U.S. Hispanic and Mexico.
Dori Media has now sold its hit unscripted format Power Couple, created by Abot Hameiri (Fremantle Israel), in more than 25 global territories and secured renewals in numerous key territories, it was announced today by Dori Media CEO Nadav Palti.
And Power Couple’s new 24/7 version successfully debuted across all of Televisa/Univision’s platforms in U.S. Hispanic and Mexico, wrapping up its first season in March for the Spanish broadcaster/streamer.
Known locally as ¿Apostarías por mí? (Would You Bet on Me?), it was produced by Fremantle Mexico and featured 12 top celebrity couples from the region. ¿Apostarías por mí? aired Monday through Friday on Unimas, with Sunday Galas on Univision and Las Estrellas and was available 24/7 on Televisa/Univision’s streamer ViX.
Further expanding the format’s evolution, the 24/7 version was developed by Abot Hameiri (Fremantle Israel), in collaboration with Dori Media, enhancing the format’s scope and extending the Power Couple universe across multiple platforms.
Globally, Dori Media’s international sales team has now sold Power Couple in Germany, Brazil, India, Mexico, U.S Hispanic, and many other leading nations, and it has just licensed the format in Finland to Yellow Film, as well.
Additionally, Dori Media has secured renewals for Power Couple in Hungary where it is set to return for a 10th season on RTL Hungary, in Romania where it will launch a fourth season on Antena, and Bulgaria, where it has been reupped for a seventh season on Nova. Power Couple continues to take the world by storm, with more than 70 seasons and over 1,250 episodes produced across the globe.
“We are truly proud of the growth of Power Couple globally and so excited that our new 24/7 version has gotten off to such a strong start in the U.S. Hispanic and Mexican markets with our partners at Televisa/Univision,” says Palti. “This format has been tremendously successful with celebrity and non-celebrity editions and now we are very excited to expand our Power Couple offering to include this new 24/7 version which can play across broadcast, cable, streaming and digital platforms.”
Roee Strikovski, CEO of Abot Hameiri (Fremantle Israel), added: “Power Couple continues to evolve as a global format, and the 24/7 extension allows us to build on its core DNA while adapting it to new platforms and viewing habits.”
Power Couple is a primetime reality format that puts love to the test like never seen before. In each season, couples who are confident in themselves and believe in their relationship can turn that into a lot of money. The couple’s emotions, humor, tensions and love come into play and determine how much they can win.
Dori Media is one of the world’s leading TV distributors and producers with offices in Switzerland, Israel, Argentina and India.
