With a strong commitment to premium vertical content, new international partnerships, and the boost of La última semana de Jesús as a major global project, VIP 2000 TV is arriving at LA Screenings with a solid offer.
In 2026, VIP 2000 TV is undergoing a strategic redefinition process, accompanied by new formats and the need to consolidate more flexible business models. Its focus on premium vertical content is leading this reorganization, which has been underway since last year.
Roxana Rotundo, the company’s CEO, spoke with ttvnews ahead of LA Screenings and explained that its objectives are very clear and focused on consolidating itself as an agile, diversified player with a global perspective.
“We’re arriving at LA Screenings at a time when clients understand that we’ve had to adapt to new trends,” Rotundo summarizes. “We’re coming off a 2025 where we strengthened the development of vertical content and expanded our international partnerships. We want to continue positioning ourselves as an agile strategic partner, capable of offering high-impact content, adaptable to new platforms and consumption formats.”
VIP 2000’s vision isn’t limited to the traditional ecosystem. In a scenario where platforms, broadcasters, and new digital players are constantly reshaping the business, the company is committed to expanding commercial ties under a more dynamic approach. “We seek to strengthen our relationships with platforms, broadcasters, and new digital players, understanding that the market is changing rapidly and requires more flexible offers,” the executive states.
Within this new phase, one of the projects that best encapsulates the company’s evolution is La última semana de Jesús, a production that now occupies a central place in its international strategy. “It’s not simply a historical reenactment; it’s a story told with sensitivity, rhythm, and depth, designed to compete with mainstream productions,” Rotundo asserts. “We sought to humanize the characters, making it more accessible to both religious and general audiences.”
“This is a very important project for us because it represents an evolution in our commitment to content with purpose and global reach. It combines cinematic quality, emotional storytelling, and a universal theme that connects with audiences worldwide. We are very happy to confirm that we will be making a film with this project, which we are sure will move audiences, regardless of their religion,” she emphasizes.
VERTICAL VIP. In parallel, the expansion into vertical content became one of the company’s major growth drivers. “Entering the world of vertical content allowed us to diversify the business, understand a new narrative, but one told with quality. Some platforms in this genre told us that quality wasn’t important; we completely disagree. For us, it is, and we want to stand out as creators of premium vertical content,” explains Rotundo.
In terms of genres, the company sees specific opportunities. “Romance and drama remain the strongest genres in vertical content, especially due to their ability to generate quick and emotional engagement. Faith-based content is an interesting opportunity we are exploring, but with an approach adapted to the format: more intimate, personal, and contemporary stories. Horror is arriving with impressive force,” Rotundo points out.
The company’s vertical strategy is supported by vertical.vipplus.tv, a platform designed to boost the marketing of this type of content. And if there is one concept that runs through VIP 2000 TV’s entire strategy, it is partnership. In an increasingly interdependent industry, Rotundo believes the key lies in building long-term relationships with partners who share speed, vision, and complementarity.
