The group arrived at LA Screenings in a year of evolution and commitment to new initiatives, including the distribution of vertical content and the production of its first series using Artificial Intelligence.
Produced by Luis Cabrera, from Los Angeles
Screenbright Media made its way to Los Angeles for the new edition of LA Screenings, in a year of significant growth and investments in new areas for the group.
On the one hand, the company continues to focus on its traditional business, nurturing its clients and partners in the distribution and aggregation sector. “Primarily, it’s about continuing the partnerships with our existing clients: those in traditional television, pay TV, and free TV,” Andrés Santos, CEO and founder of Screenbright Media, told ttvnews.
“We’ve also seen a surprising increase in sales in the region,” he added. “I say surprisingly because the landscape has changed so much. And yet, free-to-air TV in several countries has remained strong with us. We’ve increased sales, and there continues to be demand for action content, as well as dubbed family films from Hollywood, of which we have more than 200. That has held steady this year, and we see it as very positive.”
“And additionally, in terms of aggregation, we continue to grow in volume. We work with all the major platforms, and more producers frequently offer us their catalogs to upload to all of them. We’ve also seen year-over-year increases in revenue and the number of titles we have on all those platforms,” the CEO explained. “These partnerships continue to strengthen and expand, and we’re very pleased with the results.”
As a major new development, and in order to continue this upward trend, Screenbright launched a new content line with the distribution of vertical content, in addition to producing its first AI-developed vertical microseries, Mia Rockstar.
“Many of our clients are asking us for vertical micro-series, which is the new trend,” the executive said. “We have catalogs that we represent, which are owned by third parties.”
“Additionally, we’ve started our own production,” he added. “We launched our first series, called Mia Rockstar, about a girl who enters the music world and has a personal crisis, with a discography based on power and manipulation. This creates a whole situation where she’s starting out in the music industry and is managed by a Generation Z, for millennials,” he explained.
“It’s very well produced, and that’s what we’re betting on, that it will be the first of many,” he predicted. “The first season ends on a pretty interesting cliffhanger, and the idea is to continue producing more seasons, to have a continuous production for many seasons, and for the story to generate more anticipation. We already have several clients who have requested episodes.”
