Based in Madrid, and with extensive experience gained from working with companies such as Warner Bros., Discovery and Cineflix, Charo will represent Fred’s content in Spain, Portugal, France, Benelux, Italy, Greece and Turkey.
Fred Media, part of Australia’s independent WTFN Group, reveals its new sales team, restructured and refocused to fully capitalise on global demand for its content across a growing network of linear and digital platforms.
From 1st June, Charo Penedo and Malgorzata Gudel will join the Fred Media team. Based in Madrid, and with extensive experience gained from working with companies such as Warner Bros., Discovery and Cineflix, Charo will represent Fred’s content in Spain, Portugal, France, Benelux, Italy, Greece and Turkey.
Malgorzata (Malgo), meanwhile, is based in Warsaw and will sell into Germany, Central and Eastern Europe and the Nordics. Her experience covers sales and acquisitions roles at PRO5 Media, The Story Lab, Lagardère Studios and Polish broadcaster TVP.
As part of the new structure, existing North American sales consultant Judy Levenson will expand her remit to look after the UK & Ireland, where she already has extensive experience. Recent recruit Jamie I completes the sales team, covering Australia, New Zealand and Asia from Fred Media’s head office in Melbourne.
Former Beyond Rights CEO Kate Llewellyn-Jones, a longtime consultant to the business, is also expanding her role. She is now charged with identifying and managing innovative new content partnerships that work across Fred Media and sister company Radar, supporting the business’ Total Distribution strategy, as well bringing her extensive sales management experience to bear on helping to shape, drive, and set priorities for the new team.
WTFN Chief Commercial Officer Derek Dyson, who oversees both Fred Media and Radar, says: “Today’s content distribution environment is evolving rapidly and the ability to be nimble, make swift decisions and truly understand the increasing breadth of opportunities available in any one market is more vital than ever before. Australia is a long way from many of the territories where our business is growing, so we have made the decision to build a network of in-market regional experts, with a real focus on Europe, and are thrilled to have such experienced and well-respected sales consultants as Charo, Malgo and Judy represent us, alongside Jamie for APAC.”
“Kate’s extensive global network, 360-degree understanding of production and distribution and her general industry insights have long proved an asset to our business. But aligning her content partnership activity even more closely with our sales strategy makes total sense for Fred Media as it evolves to both create and capitalise on new opportunities in the changing landscape.”
