Through a catalog of major Spanish productions that continues to gain ground in Central and Eastern Europe, Atresmedia Sales is reinforcing its international strategy by focusing on universal stories, high production values, and the pursuit of innovation in new formats and genres.
Closely linked by their language, history, and cultures, Atresmedia Sales has successfully built strong bridges between Spain, Europe, and the Americas, where its successful Spanish productions have been a hit with audiences on both sides of the Atlantic.
However, the quality and scope of its catalog have allowed it to reach other parts of the world, strengthening its presence in recent years in markets such as Central and Eastern Europe, where its titles continue to grow in demand and popularity.
“TV channels and streaming platforms in the region highly value titles portraying big stories, produced with the highest quality standards, big budgets, and high production values in service of the narrative”, Ismael Ramiro, Sales Manager at Atresmedia Sales, said to ttvnews. “Atresmedia is the leading group in the production of this type of Spanish-language content, both for its free-to-air channel protfolio and for the SVOD platform Atresplayer”.
Over the years, the executive explained, IPs such as Grand Hotel, Velvet, or The Time in Between, as well as more recent productions such as The Cook of Castamar, Beguines, Between Lands, or The Maid’s Daughters, among others, bring together all the elements that make our content aligned with what CEE clients are looking for.
“Our series have strong engagement with a broad target audience, in line with the variety of viewer profiles we find across Europe,” he said.
“Our titles revolve around universal themes such as romance, revenge, betrayal, or family secrets, featured in series such as Dreams of Freedom -our leading telenovela in terms of ratings and sales -or The Maid’s Daughters, a family saga with universal and timeless conflicts, despite being a period drama,” he added.
This variety of productions in its catalog allows Atresmedia Sales to respond to the demand from the different players in the audiovisual industry, who want to offer content to their audiences that differentiates them in a market saturated with options.
“In international markets, and especially across Europe, both linear TV players and VOD platforms are looking to expand and diversify their content offering to remain competitive against global streamers”, the executive explained. “In this context, there is a growing demand for high-quality European content capable of connecting with audiences through high production values and distinctive themes”.
“At Atresmedia, we have developed a production strategy focused precisely on this positioning: Premium content with a unique and distinctive identity. Both original series such as La Nena -an adaptation of the third installment of the successful crime trilogy The Gypsy Bride– or the rom-com What Are You Waiting For?, as well as local adaptations of international IPs such as Mentiras, Alba, Heridas, Ángela, and Honor, reflect this commitment to high-quality local stories with global potential”, he added.
International sales of this type of series reflect the strong appeal Atresmedia’s content has among leading international players. The recently announced deal with Mediaset Italia for the broadcast of the international hit Between Lands reflects how Atresmedia series play an essential role in the European content industry.
And to delve even deeper into new formats and different types of content, the group has recently been investing in new production lines, including verticals and true crime.
“As part of the content diversification strategy of international players, there is growing interest in fresh narratives and non-conventional genres capable of attracting new audiences”, he said. “In this context, True Crime docuseries continue to consolidate their position as a global trend, with increasing demand for local stories with international potential”.
One example is The Predator of Seville, an international success on Netflix since its release. Likewise, Atresmedia is also committing to True Crime cases, adapting them into Scripted projects such as 33 Days, the first Scripted series created by journalist Carles Porta.
“Atresmedia has also been a pioneer in terms of short-form formats and storytelling over the years, starting with projects such as People Talking, nominated for an International Emmy; and developing a strong commitment to vertical content, with the success of Xmas Girlfriend. This was the first vertical series produced by Atresmedia, and its strong performance has boosted the development of new vertical Scripted projects across different genres, set to premiere soon”, he explained.
With this variety of genres and commitment to production quality, it’s easy to see why the Series Atresmedia label is recognized globally.
“When it comes to standing out within the wide range of content produced in Europe, it is important to highlight that the “Series Atresmedia” label represents a guarantee of success and a trusted value for international partners”, he noted. “Series such as Money Heist, Grand Hotel, Velvet, Veneno, The Cook of Castamar, Between Lands, Ángela, Losing Judgement or Love You to Death, among others, are part of the global journey of Spanish-language productions.”
As the next step in its international journey, Atresmedia Sales will be present at a new edition of NEM Dubrovnik, where it will present a catalog of major productions, led by the series 33 Days, The Girl, Between Lands, Dreams of Freedom and The Maid’s Daughters.
The main objective for NEM 2026 is to continue expanding our presence in CEE, strengthening our partnerships with local and pan-regional players in the region, as well as identifying new partners to further expand the reach of Atresmedia content through ready-made content and format sales across Scripted, Factual, and Entertainment,” he concluded.
