BrandStory Hub will take place from November 18-20 as a dedicated programme within MIP Cancun 2026, which will be held from November 17-20 at the Moon Palace Resort in Cancún, Mexico.
MIP Cancun has announced the launch of BrandStory Hub, a new platform designed to bring together brands, agencies, producers, creators, studios, platforms and investors to accelerate the development, financing and monetization of intellectual property (IP).
Developed in collaboration with Roadmap and Cave76 as strategic partners, the initiative aims to strengthen the market’s evolution as a hub for new business models centered on branded entertainment, creator-led content and innovative financing opportunities.
“Brands are playing an increasingly important role in content creation, audience development and financing. Over recent editions, MIP Cancun has progressively expanded the conversation beyond traditional buying and selling to explore the growing intersection between brands, creators, platforms and content companies. BrandStory Hub is the natural evolution of that journey, creating a platform for new partnerships around IP, financing and growth while reinforcing MIP Cancun as Latin America’s hub for IP development and funding,” said Maria Perez Bellière, Director of MIP Cancun.
A dedicated programme within MIP Cancun 2026
BrandStory Hub will take place from November 18-20 as a dedicated programme within MIP Cancun 2026, which will be held from November 17-20 at the Moon Palace Resort in Cancún, Mexico.
The programme will be built around four flagship initiatives:
BrandFront: What Brands Want Next, a reverse-upfront format where brands and agencies will present the audiences, stories and partnership opportunities they are actively seeking from producers, studios, creators and platforms.
Brief-to-Business: Brands Meet IP Creators, integrated into the MIP Cancun Co-Production Bootcamp, connecting brands and agencies directly with producers, creators and studios to explore commercial opportunities and creative partnerships.
Leadership Summit: The Future of IP Development, Funding & Monetization, an invitation-only gathering bringing together senior executives from brands, agencies, content companies, platforms, investors and technology companies to discuss the future of the IP business.
Insight & Inspiration Sessions, a curated programme of conversations, market insights and case studies focused on audience behavior, creator ecosystems, platforms and emerging monetization opportunities.
Major brands already confirmed
The inaugural edition of BrandStory Hub has already secured participation from leading international and regional brands, including Adidas, PepsiCo, Grupo Tova, Heineken, OCESA Seitrack and Samsung Ads. Organizers also confirmed that additional brands, agencies and strategic partners will be announced in the coming months.
With this initiative, MIP Cancun is expanding its value proposition beyond the traditional content marketplace by fostering collaboration across the entire content ecosystem, bringing together producers, distributors and platforms with brands, agencies, investors and technology partners.
The launch of BrandStory Hub further reinforces MIP Cancun’s positioning as Latin America’s leading hub for IP development, financing and monetization. Early Bird registration for the MIP Cancun 2026 Content Market and Co-Production Market will remain open through July 31.
