The strategic partnership strengthens Edye’s presence in Brazil and accelerates the preschool content platform’s expansion plan in the region.
Edye, the premium content platform for preschool-age children —which includes an SVOD platform, the pay-TV linear channel Edye-TV, programming blocks for broadcast television, and various digital games and activities— today announced a strategic partnership with InteracTV, which will now act as its commercial representative in the Brazilian market.
Edye has maintained a presence in Brazil for several years, offering a content ecosystem designed for early childhood that goes beyond series: it includes productions starring children’s favorite characters, along with activities, parenting guides, and real-life experiences that support families in their everyday lives, all with high standards of quality and safety.
InteracTV, with extensive experience in linear channel distribution, VOD, and metadata and EPG solutions in Brazil, will be responsible for representing Edye commercially before TV operators, streaming platforms, and local clients, and will provide marketing support to facilitate access to its content throughout the country.
“Brazil is a strategic market for Edye and we have spent years building solid relationships with families, operators, and local platforms. We chose InteracTV as our representative because they share our vision of quality and commitment to the industry, and because their market knowledge will allow us to accelerate the growth we have been building in the country,” said Guillermo Sierra, EVP and Head of Media at HITN Media.
For InteracTV, owner Marcelo Assumpção noted: “It is an honor for us to represent Edye in Brazil. It is a brand that already has a recognized track record in the country among families and operators, and that now, with this partnership, further strengthens its commitment to this market. We are confident that together we can bring this quality preschool content to more homes and platforms throughout the country.”
With this partnership, Edye consolidates its growth strategy in Brazil and strengthens its positioning as one of the leading platforms for safe preschool content in the audiovisual industry in the region.
