Led by Chief Executive Officer Cathy Payne, the newly appointed, cross-territory leadership team, structured to serve the demands of the current global entertainment market.
Media and entertainment group, Banijay Entertainment introduces its newly combined distribution business -Banijay Rights- following its merger with All3Media International.
Setting its team ahead of Mipcom 2026, the division represents a catalogue of more than 265,000 hours of content and serves a client base in excess of 1,200 across the globe.
Led by Chief Executive Officer Cathy Payne, the newly appointed, cross-territory leadership team, structured to serve the demands of the current global entertainment market, includes:
• Matt Creasey, Senior Executive Vice President, World excluding EMEA, leading sales, acquisitions and co-productions for a cross-section of territories. Creasey first joined the group in 2006 as Director of Sales, Distribution, Endemol Shine International and has spent his career driving the international reach and exploitation of some of the world’s largest entertainment brands.
• Stephen Driscoll, Senior Executive Vice President, EMEA, responsible for devising and executing Banijay Rights’ finished programme and format sales strategy in the region. He has spent more than two decades at All3Media International, most recently as EVP EMEA & European Co-Productions, having previously held distribution roles at Carlton International and Minotaur International.
• Rachel Job, Executive Vice President, Content, leading the division’s content and acquisitions strategy. She was previously SVP, Unscripted Content at All3Media International, and in the past held roles as Director of Programming for HISTORY and H2 at A+E Networks UK and EMEA, and Head of Acquisitions and Marketing at 3DD Entertainment.
• Shaun Keeble, Senior Vice President, Monetisation, overseeing the commercial exploitation of the catalogue across digital platforms. He wasformerly VP Digital at Banijay Rights, following earlier roles at Endemol Shine Group and The Walt Disney Company.
• Andrew Dickens, Executive Vice President, Communications &Marketing, responsible for the distribution division’s PR and marketing strategy. Prior to Banijay Rights, he worked as a television trade journalist andin government communications.
Driving Banijay Rights’ sales efforts globally is an extensive collective of talent comprising Rashmi Bajpai EVP, Asia; Lyle Bettson-Barker, SVP, Australia and New Zealand; Elliott Chalkley, SVP, UK and Ireland; Marion Vergnaud, SVP, Nordics; Alex Le Merle, SVP, Benelux; Debra Bergg, SVP, Italy & Iberia; Isabelle Queme, SVP, French-speaking Europe; Isabelle Helle, SVP, German-speaking Europe; Jane Rimer, SVP, Canada; Lauren Farrar, SVP, USA; Michelle Wasserman, SVP, Latin America; Alexander Rubanov, VP, Romania, CIS, Ukraine, Georgia & Baltics; Samia Moktar, VP, CEE; Gabriel Andrews, VP, UK; Sarah Loughrey, VP, Turkey, Greece, Cyprus & Malta; Lizzy Ribeiro, VP, Middle East, Africa & Israel; Lottie Wilson, VP, Australia and New Zealand; Pertash Koul, VP, Asia; Cristina Smith, VP, USA; Ivania Zamora, VP, Latin America; and Emily Lawn, Sales Manager, Inflight, Transport & Clips.
Cathy Payne, CEO, Banijay Rights says: “We are entering this next chapter withan extraordinary catalogue, first-class team and a broad reach of expertise. Uniting the strengths of both businesses, we have created a distribution powerhouse with the scale and capabilities to deliver growth for the group and even greater value for our producers, partners and clients around the world.”
Jane Turton, Deputy CEO, Banijay Entertainment says: “Cathy is an outstanding leader. She is passionate about the business and is known and respected by everyone in the market. With huge energy and deep knowledge, she has assembled an exceptional team to work with her producers and the vast and growing client base. Banijay Rights is positioned at the heart of the group, with a very clear ambition to continue to grow the revenues generated from rights’ exploitation across multiple platforms and all markets around the world.”
Banijay Rights’ blended 265,000-hour catalogue comprises multi-genre, premium content from Banijay Entertainment’s now 170+ in-house labels and a range of third-party producers, spanning drama, comedy, entertainment, factual, reality, family,formats and theatrical. Its critically acclaimed portfolio has been honoured with some of the industry’s most prestigious awards, including Golden Globes, BAFTAs and Emmys. Prior to the merger, All3Media International was also twice awarded the prestigious Queen’s Award for Enterprise in International Trade in recognition of its strong overseas growth and commercial success.
Amongst its biggest successes are Midsomer Murders, sold in 200+ territories; Peaky Blinders, sold to 190 territories; and SAS Rogue Heroes, sold to 180 territories. Its portfolio of globally successful formats includes MasterChef, named the World’s Most Successful Cookery Television Format by Guinness World Records, and multi-Emmy-winning global hit The Traitors, which has been adapted in 40 territories amongst many others.
