The partnership, set to be presented at Mipcom, coincides with the brand’s 20th anniversary and includes plans to develop new content and business opportunities.
DeAPlaneta Entertainment and Tiger Studio have partnered to launch a new international chapter for Pucca, the South Korean-origin franchise celebrating its 20th anniversary. The collaboration will focus on a global relaunch strategy built around new content, digital platforms, consumer products and gaming, with the aim of strengthening the brand’s presence and reaching new audiences.
Under the agreement, DeAPlaneta Entertainment will manage Pucca’s audiovisual and social media rights internationally, excluding Asia, as well as its consumer products rights across Europe, the Middle East and Africa (EMEA). The company will leverage its expertise in intellectual property management and franchise development to explore new commercial opportunities across multiple sectors.
Originally created in South Korea, Pucca has built an international presence through its visual humor, distinctive character design and storytelling centered on relationships and a sense of community. Over the past two decades, the property has expanded from digital content into animated series, video games and licensed consumer products.
The franchise is currently available in more than 170 countries. Its official YouTube channels have surpassed two million subscribers and accumulated more than 1.2 billion views. It also has 400,000 followers on TikTok and 120,000 on Instagram.
“We are delighted to shape the brand’s future worldwide with a new creative team and the freshness that its global fandom is looking for. We are also very excited to start creating new content and make new generations fall in love with Pucca and Garu,” said Carlos Biern, Content & Media Sales Director at DeAPlaneta Kids & Family.
Meanwhile, Diego Ibáñez Belaustegui, Chief Brand Officer at DeAPlaneta Entertainment, highlighted the franchise’s visual identity and its ability to connect with different generations of digital consumers.
From Tiger Studio, co-founders Jimmy Park and Sam Chun pointed to DeAPlaneta Entertainment’s track record in expanding Asian brands internationally as one of the key factors behind the partnership.
As part of this new chapter, both companies are preparing new content and initiatives to strengthen Pucca’s digital presence and create additional touchpoints with its fan base. The first announcements are expected in the coming months, with Mipcom serving as the partnership’s first international showcase for potential partners and industry professionals.
