The executive announced his appointment on LinkedIn after an extensive career at Telemundo Deportes, where he led coverage of major events including the FIFA World Cup and the Olympic Games.
Netflix has appointed Eli Velázquez as Director of Live Sports for Latin America and the US Hispanic market, in another move underscoring the streaming platform’s strategy to expand its presence in live sports.
The executive announced his appointment on LinkedIn, where he expressed his enthusiasm for contributing to the growth of Netflix’s live sports offering. In his post, he also thanked the company’s team for its support during his time as a consultant.
Velázquez brings more than three decades of experience in the audiovisual industry, having spent much of his career at NBCUniversal Telemundo Enterprises, where he worked for 25 years. In September 2024, the company officially announced his departure when it named Joaquín Duro as his successor to lead Telemundo Deportes.
During his tenure at the network, Velázquez rose to the position of Executive Vice President of Sports and oversaw coverage of major sporting events, including the FIFA World Cup, the Olympic Games, the NFL, the Premier League and Liga MX. He also played a central role in the network’s coverage of the 2023 FIFA Women’s World Cup and the Paris 2024 Olympic Games.
Under his leadership, Telemundo became the first U.S. Spanish-language broadcast network to air the Super Bowl in 2022. He also helped drive the partnership with the US Soccer Federation that made Telemundo the exclusive Spanish-language home of the US national teams.
Before joining Telemundo, Velázquez worked at Univision, where he held various production roles. His experience spans team management, major live-event production and the development of sports content for Spanish-speaking audiences.
