The Summit will bring together digital platforms, broadcasters, tech companies, and industry leaders to analyze audience evolution, distribution models, and monetization opportunities in the region.
MIP Cancun announces the program for the Beyond Streaming Summit, a gathering specifically designed to explore the transformations redefining the video business in Latin America, taking place on Tuesday, November 17, as a prelude to the market’s opening.
Featuring executives from global companies such as YouTube, Meta, and Twitch, alongside key figures from Roku, Caracol TV, TelevisaUnivision, NBCUniversal Telemundo Studios, Idilio TV, OTTera, and Omdia, the summit will focus on one of the industry’s core conversations: how to build audiences, develop communities, and generate new business models in an increasingly fragmented and multiplatform audiovisual ecosystem.
The agenda will address the growth of social video, YouTube’s evolution as a content and business platform, the development of FAST and AVOD models, Connected TV (CTV) advertising, and the potential of micro-dramas and vertical formats. A journey through the trends, strategies, and commercial opportunities shaping the next stage of audiovisual monetization in Spanish- and Portuguese speaking markets.
An agenda focused on new opportunities in the audiovisual business
The program will kick off with a market analysis by Maria Rua Aguete, Head of Media & Entertainment at Omdia, who will present a data-driven outlook on audience behavior, platform economics, advertising models, and content strategies in Latin America.
One of the central sessions will be “Beyond Promo: How Broadcasters, Platforms and Creators are Building Sustainable Businesses through Social Video and Fan Communities”, a discussion on how media companies are moving beyond traditional distribution models to build more direct and sustainable relationships with their audiences.
Moderated by Maria Rua Aguete, the session will feature Juan Pablo Robert, Head of YouTube M&E Hispanic Latam; Gerardo Vélez, Media Partnerships at Meta; Ignacio Estanga, VP of Partnerships LATAM & Iberia at Twitch; and Luis Solis, CEO of PRISMA+.
The panel will analyze how social platforms, live video, and fan communities allow for extending the value of intellectual properties, strengthening engagement, developing new revenue streams, and generating business opportunities for broadcasters, studios, and creators.
Monetization will also take center stage in “Where the Money Is Moving: FAST, AVOD and CTV in Latin America”, a session focused on identifying which models are gaining scale in the region and how commercial opportunities are evolving for platforms, advertisers, and content owners.
Moderated by Nico Smirnoff, Director of Prensario, the panel will bring together Anamaría Pino Gutiérrez, Content Director at Caracol TV; Lucio Grimaldi, Head of Advertising, LATAM at Roku Inc.; and Catalina Ramos, Head of Business Development Latam at OTTera, who will explore the growth of free ad supported streaming, the role of device manufacturers and platforms, and strategies to position local catalogs within the FAST and AVOD ecosystem.
The program will also include a session presented by OTTera, which will delve into new perspectives of the streaming business.
Micro-dramas and vertical storytelling: the next frontier
The editorial closing will be dedicated to one of the fastest-evolving segments within digital entertainment: micro-dramas and vertical narratives.
Under the title “Microdrama & Vertical Storytelling: Structuring the Next Phase”, the session will analyze how these formats can transition from being an emerging trend into structured, scalable business opportunities in Spanish speaking markets.
Damián Villar, General Director of Televisa Networks, TelevisaUnivision; Gabriela Tafur Nader, CEO of Idilio TV; and Claudia Fernandez Padilla, Manager Future Development at NBCUniversal Telemundo Studios, will focus on the evolution of genres and formats, platform strategies, new revenue models, and possibilities for collaboration between producers, brands, studios, broadcasters, and streaming services.
The summit will also feature a session presented by D&C Localization, with the participation of Yariv Nevo, COO of the company, broadening the perspective on services and solutions that accompany the evolution of the audiovisual ecosystem.
A space to understand where the industry is heading
Beyond Streaming Summit is part of MIP Cancun’s commitment to creating meeting and knowledge spaces that connect the various players in the Latin American and international audiovisual ecosystem.
In a market where the boundaries between television, streaming, social video, and digital entertainment are increasingly dynamic, the gathering aims to offer a concrete perspective on the opportunities emerging from this transformation: new partners, new audiences, new ways to distribute content, and fundamentally, new ways to build sustainable businesses.
