The global digital entertainment platform to bring digital-first innovation to Latin America’s content industry.
MIP Cancun today announced that TikTok will join its 2026 edition for a dedicated keynote on Wednesday, 18 November, at 12:00 at the Cancun Theater, Moon Palace Resort. The session will bring one of the world’s most influential digital entertainment platforms to the heart of Latin America’s leading international content market.
The keynote, From Conversation to Creation: TikTok, Micro-Series and the Future of Entertainment in Latam will feature Eduardo Lorenzi Head of Content Operations for TikTok Latin America and explore how the platform is shaping entertainment, why micro-series are booming, how partners can build the next generation of stories also with PineDrama and and why Latam sits at the center of this shift. The session will bring TikTok’s perspective to MIP Cancun’s international community of producers, distributors, buyers, commissioners and industry leaders.
The announcement marks a significant step in MIP Cancun’s continued evolution as a meeting place for the wider entertainment ecosystem, bringing together established television businesses, digital platforms and the creator economy as the boundaries between content development, distribution and audience engagement continue to shift.
With digital-first platforms increasingly shaping how content is discovered, audiences are built and IP gains momentum, TikTok’s presence will bring a valuable new perspective to the market’s business discussions, connecting its platform expertise with the international producers, distributors, commissioners and executives attending MIP Cancun.
María Pérez-Bellière, Director of MIP Cancun, said: “TikTok is changing how entertainment reaches audiences and how content and talent gain global visibility. Its participation at MIP CANCUN, not only on stage but across our core business programme, reflects a fundamental shift in the entertainment landscape. Today, the opportunities for our industry extend well beyond traditional models of development and distribution. By bringing digital-first platforms into direct conversation with producers, buyers and industry leaders, we’re creating the connections that can shape the next generation of content partnerships and business.”
Eduardo Lorenzi, Head of Content Operations, TikTok Latin America, said: “Latin America is one of the most dynamic and creative entertainment markets in the world, and MIP Cancun is a unique opportunity to connect with the producers, distributors and commissioners shaping its future. At TikTok, we see strong momentum around new storytelling formats, from creator-led campaigns to micro-series, and we’re excited to share how digital-first platforms can help partners build audiences, grow IP and unlock new opportunities across the region.”
