Santucho will be responsible for leading the development and production of unscripted content, including reality shows, game shows, and musical specials, for linear and streaming platforms.
Telemundo announced the appointment of Adrián Santucho as Senior Vice President of Unscripted Content.
Santucho will report directly to Javier Pons, Chief Content Officer and Head of Telemundo Studios at NBCUniversal Telemundo Enterprises.
Santucho will be responsible for leading the development and production of unscripted content, including reality shows, game shows, and musical specials, for linear and streaming platforms. In this role, he will develop and manage all creative components of the area and focus on optimizing development plans to produce relevant and innovative content aimed at diverse audiences across Telemundo’s portfolio.
“Adrian brings to Telemundo a wealth of experience in the production of unscripted content and live specials,” said Pons. “He is a widely respected professional in Spanish-language media and has successfully led large-scale international production companies, developing content for broadcast networks, cable channels, and streaming platforms throughout the region and in the United States. We welcome him to Telemundo and look forward to working with him to further strengthen the success and robustness of our unscripted content offering.”
An Emmy Award-winning executive and producer, Santucho has more than 25 years of experience developing and producing high-rating content in multiple territories across Latin America and the United States. Most recently, he served as CEO and Chief Creative Officer of 360-POWOW, where he was responsible for the creative development of live specials, as well as scripted and unscripted productions for major broadcast networks, cable channels, and streaming platforms.
“I have always had a deep passion for television and its unique ability to connect with audiences. “I’m thrilled to join Telemundo at such a dynamic time for the company and the industry,” said Santucho. “Telemundo has built an extraordinary legacy of live and culturally relevant content, and I look forward to collaborating with the team to continue driving and evolving the unscripted content offering across linear and streaming platforms.”
Previously, he served as Executive Vice President of Univision Studios, where he led current programming and unscripted productions, including hit reality shows such as La Banda, Mira Quién Baila, and Pequeños Gigantes USA, as well as major awards shows like Premio Juventud and Premio Lo Nuestro. Santucho began his career at Endemol Argentina and subsequently held various leadership positions at Endemol Mexico and Endemol U.S. Hispanic. Later, he served as CEO of Fremantle U.S. Hispanic, Mexico, and Latin America.
