The first episode of the new format, produced by WarnerMedia, registered an average share of 62.53%, with peaks of up to 73.27%, becoming the most watched of the day on Argentine TV.
This Monday, September 13, Telefe premiered Bake Off Argentina, El Gran Pastelero, the new competition format produced by WarnerMedia Latin America.
In its first broadcast, the show achieved an average share of 62.53%, leading its time slot and becoming the most watched program of the day on Argentine television. The peak share was 73.27% at 11:48pm.
In addition, the hashtag #BakeOffArgentina was a Trending Topic throughout the broadcast. In networks, it exceeded 100,000 views and led the conversation, becoming the content with the highest social buzz on Open TV according to Kantar Social TV Ratings.
Hosted by Paula Chaves and a luxury jury made up of Damián Betular, Dolli Irigoyen and Pamela Villar, Bake Off Argentina, El Gran Pastelero, is the amateur pastry chef contest that caught the whole world.
At Bake Off Argentina, El Gran Pastelero, 14 amateur pastry chefs will have to overcome different challenges that will put their creativity and technical prowess to the test in the world of sweets. The performance of each one will be evaluated, in different stages, by the demanding jury looking for the best amateur pastry chef in the country.