Following successful premieres in Mexico and Argentina, the Endemol Shine format has now added a new Latin American country with its sale in Brazil, where it will air on SBT and Amazon Prime Video.

Global content creator, producer and distributors Endemol Shine Group announced that Family Food Fight has now sold to nine markets, following first series deals in Italy and Brazil.

Brazilian broadcaster SBT and Amazon Prime Video will display a 10 part series from Endemol Shine Brazil – produced in partnership with Abrava Produções.

In addition, Endemol Shine Italy have been commissioned by Sky Italia to produce a six-part prime time run of the culinary hit which sees families take homestyle cooking to a new level as their recipes, rich in tradition and shared over generations, are put on display.

With these new deals, Family Food Fight has now sold to nine markets and adds one more in Latin America, following successful launches in Mexico and Argentina.

Production is underway for both Italy and Brazil and the series set to launch in October (Brazil).

The series has also aired in the US, Switzerland, Portugal and Denmark.

Created by Endemol Shine Australia, Family Food Fight is an original format developed with Channel Nine, where it was quickly signed up for a second series last year.

Named one of the standout formats of June by Teleformats, Family Food Fight will be among Endemol Shine Group’s highlights at Mipcom 2019.

Lisa Perrin, CEO of Creative Networks at Endemol Shine Group said: “Factual entertainment formats are garnering strong interest from broadcasters around the world and with the universal appeal for cookery competition shows, it’s no surprise that Family Food Fight has sold to nine markets. I’m thrilled Leonardo and Juliana’s teams in Italy and Brazil have landed these deals as we begin our MIPCOM preparations where the show will be highlighted.”

Leonardo Pasquinelli, CEO of Endemol Shine Italy added: “Family Food Fight is perfect for the Italian audience – it is packed with entertainment, family rivalry and of course delicious home cooking. It’s fantastic to further build Endemol Shine Italy’s reputation for producing excellent food programming and I’m confident that Family Food Fight will attract great ratings with a broad audience.”

Juliana Algañaraz, Managing Director of Endemol Shine Brazil added: “We’ve been watching with interest the international success of Family Food Fight and I’m delighted to be the latest country to roll the show out. This format is a great example of popular factual entertainment and I firmly believe audiences in Brazil will love the concept.”

Endemol Shine Italy are behind a slate of non-scripted and scripted hits for all major broadcasters. Recent successes include Big Brother, which just wrapped on Canale 5 its 19 th season (including the three seasons of Celebrity Big Brother), MasterChef for Sky Uno which drew in, at its eight season, an average of 1,8 million viewers every week.

All Together Now which has been ordered for a second run on Canale 5. Scripted productions include While I Was Away, with excellent ratings, drawing in 5,3 million viewers and a 23% share for Rai1 for the finale episode.