The figures show that Peru is one of the fastest-growing audiovisual industries in Latin America, a partner with enormous potential thanks to the combination of local talent and the wide variety of its microclimates, which has already led to it being chosen as a filming location for top-tier international productions such as La Reina del Sur, Transformers: Rise of the Beasts, and Paddington in Peru.

«We are a truly megadiverse destination,» said María del Sol Velásquez García, Director of Tourism Promotion at PromPerú, the agency responsible for the Film in Peru strategy. «Within that diversity, we have different, unique places, such as Machu Picchu; the Nazca Lines; the fortress of Kuélap; the dunes of the Ica Desert; Lake Titicaca, with the islands of Amantaní, Taquile, and Uros; the Amazon River and the Peruvian jungle; the Colca Canyon; and the Monastery of Santa Catalina in Arequipa.»

«All these locations are very diverse and, above all, very striking, which is why they attract so much attention from international producers,» noted Velásquez García.

This is why the number of international productions that have chosen Peru as a filming destination has continued to grow since the enactment of Emergency Decree 022-2019, which originally granted Promperú the authority to promote local filming locations, leading to the creation of Film in Peru.

«Since 2019, we have been providing full support to international film production companies, precisely so they can come, view the locations, receive all necessary assistance, connect them with municipalities and regional governments, and support them through every step of the process required to film here,» said Velásquez García.

«Film in Peru is PromPerú’s brand and strategy aimed at positioning our country as one of the leading film destinations in Latin America to attract international productions,» explained the director. «Whether it’s television, feature films, series, music videos, or commercials. The goal is not only to raise awareness of and position Peru as an audiovisual destination, but also to increase the flow of foreign tourists.»

In 2025, Peru passed its new film law (Law No. 32309), which will take effect in early 2026 following the publication of its implementing regulations. The law replaces the framework established by Emergency Decree 022-2019 and, for the first time, introduces tax incentives alongside the traditional system of public subsidies.

With more than 300 active local production companies, Peru’s audiovisual industry has proven capable of meeting the demands of the world’s leading studios and streaming platforms.

Since 2023, Promperú has supported more than 600 audiovisual productions, including Dora and the Lost City of Gold from Paramount Pictures; Inés de Alma Mía, from Amazon Prime; Street Food Latin America, from Netflix; Don’t Look Up, from Netflix; Transformers: Rise of the Beast, from Paramount Pictures; La Reina del Sur, from Telemundo; Paddington in Peru, from Columbia Pictures; and the acclaimed Peruvian-American co-production Mistura.

«The truth is that we have only just begun to strengthen the promotion of film locations,» shared Velázquez García. «The economic incentives law was passed not long ago, and we’re moving forward on that path, hand in hand with the Ministry of Economy, which supports us in regulating the law and the incentives; and with the Ministry of Culture, which includes the DAFO (Directorate of Audiovisual, Phonography, and New Media), which also regulates part of the law and supports national productions.»

According to its director, PromPerú’s strategy for this year is based on three pillars.

«One is the management of international agreements with streaming platforms, international production companies, and other industry players to attract foreign production to our country,» she explained. «To that end, we are seeking to form partnerships across the entire commercial chain.»

It is worth noting that Film in Peru is also a member of major film commission networks, such as the Association Film Commission International and the Latin American Caribbean Film Commission.

Another pillar is international promotion through participation in film industry festivals and trade shows, including the Marché du Film (Cannes Film Festival), the European Film Festival, the Berlin Film Festival, Mafiz (Málaga Film Festival), and Ventana Sur, among others. «It’s not just about attending these international events, but also about attracting production companies and inviting them to our destination so they can come and get to know it, see the entire process, the locations, the national productions, and the teams we have, so they have all the information and can make the decision to come and film here,» explained the director.

«Our final focus is precisely on developing high-impact productions to turn Peruvian locations into alternative or immersive tourist experiences,» she added.

For example, Film in Peru participated in the recent Málaga Film Festival, held in early March, where Peruvian filmmaker Francisco Lombardi (Pantaleón y las visitadoras) was honored.

With stunning locations and a well-established audiovisual industry—yet one with enormous untapped potential—Peru is taking its first steps on the path to becoming a «strategic ally for filmmakers and producers to tell their stories.»