Offering Spanish-language films, series and documentaries in HD for the US Hispanic market, the SOMOS platform has grown in both its offer and customer base in the country.
FlixLatino, a subscription video on demand service (SVOD) announced its rapid expansion across the country and enhancement of consumer marketing efforts via digital, in-store advertising, social media and influencer outreach.
With more than 250 movies, series and documentaries originally produced in Spanish, the service is available in the platform of one’s choosing (Web, iOS, Android, ROKU, Smart TV), within the US and Puerto Rico.
FlixLatino has experienced rapid growth in 2019, boasting an 89% customer retention rate for those that sign up for a trial.
“In multiple industries, disruption has come late for the Hispanic market, very much to the detriment of Latinos,” said Luis G. Villanueva, Chief Operating Officer of FlixLatino.
“For that reason, we’re thrilled to provide a quality product, with total flexibility, extremely affordable pricing and great customer service, while also helping Hispanics connect culturally with their heritage and passion points.”
The FlixLatino movie catalog consists of contemporary theatrical releases from all over Latin America and Spain, displayed in HD quality. All movies in the catalog are carefully screened for variety in genre, country of origin and gender appeal.
The company refreshes its titles monthly, with weekly premieres, and continuously adds new content to cater to subscriber demands. The service also includes highly appealing series and documentaries, to satisfy new consumer’s behaviors such as “binge watching”.
The service is widely distributed with corporate partners including Sprint, Dish/Sling, Amazon, VEWD and more.
Consumers can start a free trial and begin enjoying programming at any time of their choosing, and after their seven-day free trial pay as they go for only US$2.99 per month, or choose the annual option for US$29.99.
FlixLatino is a brand of SOMOS Next, LLC., a company focused on the commercialization and distribution of paid audiovisual content mainly in Spanish.