The group held a special event as a prelude to Mipcom to celebrate its anniversary, and announce several new developments in original content and co-production partnerships.
*Produced by Luis Cabrera and Ana Paula Carreira, from Cannes, France
As a prelude to the new edition of Mipcom, which will take place from October 13 to 16 at the Palais des Festivals in Cannes, Globo presented a special event this Sunday, October 12, to celebrate its 100th anniversary.
The exclusive event at the Carlton Hotel in Cannes was hosted by Cecilia Malan, journalist and international correspondent; Angela Colla, Director of International Business and Co-productions; Alex Medeiros, Director of Drama, Documentaries, and Film for Globoplay Original Productions; and Gabriel Jacome, Director of TV Content.
Among the new developments and announcements, the group highlighted its “return to classic melodrama” with its telenovelas and recent hits; and the agreement with Fox Entertainment for a new co-production in Brazil.
In addition, a multitude of new agreements and partnerships were revealed, such as the arrival of the drama Todas las Flores and the documentary about superstar Xuxa in Argentina with Telefe.
“With Ay Yapim, we saw the adaptation of Avenida Brasil, called Leyla, reach the world and more than 20 countries, demonstrating that our stories remain strong. We also closed agreements with strategic players such as SIC in Portugal, which will adapt Páginas de la Vida. Our Globoplay Original, The Others, will be adapted in the US. And Todas las Flores will be adapted in Greece,” revealed Ángela Colla.
Along these lines, Medeiros highlighted the importance of international production for the Brazilian giant: “It’s a great period for international stories. We have to take advantage of this moment, and our originals have been very successful over the last five years,” he explained.
The executive also highlighted the production of several films in Brazil, which are being co-produced and will share their streaming window; an agreement with Beta Film and Janeiro Studios, with whom they will produce three programs and are currently seeking buyers; an agreement with Fremantle and Mixer for the production of a new show; and a partnership with Gaumont for the production of a haute couture show.
