The alliance is to expand the distribution and monetization internationally of its FAST Channel, LaLiga Inside.
For the third consecutive year, LaLiga has partnered with The Channel Store to manage the distribution and advertising-based monetization of its FAST channel LaLiga Inside.
Over the past three years, The Channel Store has distributed the 24-hour LaLiga Inside channel across more than 11 platforms, including Tivify, Samsung TV+, LG Channels, VIDAA, TCL, Agile TV, Rakuten, Orange, Xiaomi, Lowi, and Vodafone TV.
LaLiga Inside is a channel dedicated to the best contents related to LaLiga matches, the latest news on Spanish football, documentaries, live broadcasts of various events, exclusive content created by different clubs, and original productions by LaLiga for fans of the sport.
The renewal of this collaboration for the third consecutive year highlights the commitment of both LaLiga and The Channel Store to high-quality sports content and innovative projects with new distribution and monetization formats.
“At The Channel Store we really care about growing and learning together with our top customers, finding the best platforms, channel promotion slots and making data-driven decisions. We liked being challenged and pushed further by such a strong partner as LaLiga”, pointed out Fernando Garcia, CEO of The Channel Store.
