In his new role, Nobili will be responsible for driving the company’s emerging strategy for the Americas across its products, platforms, and commercial lines of business, and will lead its OTT strategy.
ViacomCBS Networks Americas announced today that Marco Nobili was named Senior Vice President of Strategy and Emerging Business.
In this newly created role, Nobili will be responsible for driving the emerging strategy for the Americas across its products, platforms, and commercial lines of business.
In addition, Nobili will lead the OTT strategy and execution of ViacomCBS Network America’s key streaming properties in the free and paid space—Pluto TV, Noggin and Paramount+, aligned and fully in sync with the global ViacomCBS Networks International strategy.
He will also oversee the Business Intelligence areas, including research and analytical functions for all entertainment programming, streaming and data operations. Nobili will report to JC Acosta, President, ViacomCBS Networks Americas and will be based in Mexico City, Mexico.
“Marco is a senior strategic executive with the proven ability and expertise in the OTT space and is key to driving our streaming strategy forward in the Americas,” said Acosta. “I am thrilled to have him leading one of the most important strategies of our organization to maximize the value of our content across all products and platforms.”
“I am excited to join ViacomCBS in this unique moment and with a renewed push into the digital space,” said Nobili.
“ViacomCBS is a powerhouse of content creation and is now uniquely positioned to be a strong player in the video on demand space with a potential to become one of the strongest industry leaders in the region. I look forward to bringing my experience in streaming and emerging platforms to the team at ViacomCBS Networks Americas.”
Nobili joins ViacomCBS from Netflix, where he was Director of Product Innovation & Originals Launch Strategy in Spain and Latin America. In this capacity, he identified long-term opportunities and oversaw the launch strategy for new content.
Prior to joining Netflix, Nobili held several critical positions at Amazon, including Regional Manager for Amazon Prime Video, where he launched and oversaw the market strategy for Prime Video in Mexico and Spanish-speaking Latin America. He also held the position of Marketing and Product Management Lead for Marketplace. Nobili also held several leadership positions and oversaw new product launches at Microsoft, particularly with Xbox in the entertainment space.
Nobili holds a Master of Business Administration from SDA Bocconi in Milan, Italy, and a Bachelor of Science in Industrial Engineering from Università Degli Studi Di Bologna in Bologna, Italy.