In an interview with ttvnews, the director of MIP Cancun reflected on the event’s success, which welcomed over 800 attendees from 47 countries and has already confirmed its dates for next year: November 17-20.
Produced by Luis Cabrera, from Cancun, Mexico
After an intense week of activities at the Moon Palace Hotel, MIP Cancun concluded its 2025 edition. With a keen eye for industry changes and a platform for emerging players focused on the latest developments in content production, the event surpassed its expectations in terms of both attendance and results.
The event concluded its 12th edition with a strong attendance of 800 distributors, buyers, producers, commissioners, creators and brands from 47 countries, with many attending the market’s signature 1-to-1 business matchmaking programme for the first time.
They welcomed 250 buyers and commissioners (up from last year’s 221) including debuting companies from across the Americas, (Bell Media, Blue Ant Media, Lego, Roku, V10 Entertainment), Europe (HRT, Starlight Media) and Asia (TCL); and a total of 121 distributors taking 1-2-1 meeting tables (up from 115 in 2025).
First time delegations from Japan, South Korea, Italy and Thailand, contributing to a total of 47 countries attending (up from 40 countries in 2025).
The Creator Economy, brand funded content and microdramas took centre stage highlighting the Latin American TV and entertainment industry’s transformation across the week.
“It exceeded our expectations,” began Maria Pérez-Bellière, director of MIP Cancun, in an interview with ttvnews at the end of the event. “When you talk about industry transformation, it’s very challenging. To discuss it with relevance and pertinence, to have the key players here, and to have created these spaces for dialogue and for connections to be made organically, was incredible. It’s the best indicator of the success of MIP Cancun 2025.”
“We had more people, more countries. The MIP Cancun format, with its inclusive approach, makes adding these new players very organic. That’s what makes MIP Cancun so special and what continues to give it its relevance and what it is: a large community that keeps growing, with new players and new business opportunities being created,” she added.
“Attendees have told us, ‘I never imagined it would be so productive, and I’m actually taking away business.’ When you hear that, you think, what better outcome! And that’s also a testament to the region’s attractiveness. MIP Cancun is wonderful. We’re doing a great job because it’s not just about bringing in numbers and people; it’s about the kind of people and the kind of business that will come out of this. So, when attendees are already telling you what they want for next year, you realize you’re on another level.”
The executive also highlighted the participation of important partners like the Turkish company Inter Medya, whose presence at the event was one of the most prominent.
“Inter Medya is a very important partner for us. It’s a partner characterized by its innovative approach to production. They’re always thinking two or three steps ahead. And that aligns perfectly with MIP Cancun and with the vision I want to bring to this market,” she explained.
At the end of the event, the organization announced that the 13th edition of Mip Cancun will take place from November 17 to 20, 2026.
