Presentations, announcements, screenings, and special events, organized by audiovisual industry leaders from every continent, marked the agenda for the first day of the event in Cannes.

By Luis Cabrera, Rodrigo Ros, and Ana Paula Carreira, from Cannes, France

This Monday, October 13th, a new edition of Mipcom began at the Palais des Festivals in Cannes, where distributors, buyers, producers, and key players in the audiovisual industry will gather until Thursday, October 16th, to learn firsthand about the main content developments and trends in the international market.

As the focus of one of the central themes of this year’s event, YouTube had a strong presence on the first day, with the conference “Studios, Broadcasters, and YouTube,” presented by Evan Shapiro (ESHAP), Pedro Pina (Google), and Jasmine Dawson (BBC Studios); and the content creation workshop, presented by the YouTube team.

Over the last 20 years, YouTube has established itself as a disruptive content platform, and Mipcom has focused part of its agenda on the analysis and lessons learned from coexisting with such a large medium, both a competitor and a great ally.

Major Announcements

This morning, ITV Studios held a breakfast event where it presented a series of announcements, including the international expansion of its thrillers Coldwater and The Guest; the signing of an agreement with Nordic creators Karsten Bartholin and Kenneth Kristensen; and the addition of the reality game show Solitary to its format catalog.

Globo continues to consolidate its international strategy, adding to the multiple announcements made during its 100th anniversary celebration yesterday with the opening of a hub in Lisbon, led by Rodrigo Nascimento, Head of International Business EMEA at Globo. “We are very happy with this change,” the executive told ttvnews. “We created this hub to be even closer to people. We have a lot to learn from our partners, understand their challenges, and discover how we can support them in their roles.”

One of the biggest announcements of the day also came from Latin America: the launch of ALATV (ALATV.la), a strategic cooperation space comprised of the main players in Latin America. Promoted by DIRECTV and Non Stop Studios, in association with Telefe (Argentina), América TV (Peru), Ecuavisa (Ecuador), TVN (Panama), Azteca Estudios (TV Azteca, Mexico), RCN (Colombia), Telefuturo (Paraguay), Canal 10 (Uruguay), Unitel (Bolivia), Chilevisión (Chile), and SKY (Brazil), ALATV was founded with the mission of becoming the most important ecosystem for the production, co-production, distribution, and marketing of content in the region for the global market.

The Rise of Spanish Content

Another major focus of the event is Spanish content, which continues to gain ground in the international market due to its high quality. After years of growth to become one of the most recognized producers and distributors of Spanish content worldwide, Atresmedia International Sales arrived in Cannes with a new space that is proof of this success.

“For the first time, we arrived at Mipcom 2025 super happy and excited because we have our own stand within the market,” Miguel Garcia Sanchez, Director of International Sales at Atresmedia Sales, told ttvnews. “We are pleased with the growth the company is experiencing, both in terms of brand and sales. It’s yet another example that the distribution of Spanish-language content continues to be in high demand.”

Also from Spain, RTVE’s international sales team, led by Javier González, made its way to the event to showcase the corporation’s latest productions, including the fiction series Sin Gluten and La Frontera. “Sin Gluten, we aired a few days ago, and it was the best fiction premiere by far. We’re talking about a 17.3% audience share, which is a good figure for a football-level sporting event,” he said.

Ánima Kitchent presented its international growth strategy based on a combination of television and digital production, with a special focus on YouTube as a tool for testing and expanding its properties. According to Miguel Aldasoro, the studio’s Director of International Sales and Co-productions, YouTube has become an indispensable “laboratory.” “We’ve been working with YouTube since 2014. The barrier to entry is minimal, allowing us to publish content and analyze how it works, without rights restrictions or distribution limitations,” he explained.

It’s Not All Drama

In terms of format and unscripted content, one of the event’s key players is Dori Media Group, owners of an enviable catalog of proven successful formats that continue to gain screens worldwide. Leading the list is one of the group’s newest formats, La Subasta (The Auction), produced in collaboration with América Televisión, Kapow, and Open Kimono, and produced in Peru by América Estudios. The format is being presented this week at Mipcom, and even before the market has fully analyzed it, it has already found its first buyer in Italy.

“We have high expectations, because it’s a very good sign. We believe the market needs this type of content today. It can operate in prime time, daily, or weekly. In Italy, for example, it will air daily, and in Peru it was weekly. So it can work anywhere,” Nadav Palti, CEO of Dori Media, told ttvnews.

Along the same lines of unscripted content, Just For Laughs announced an important strategic alliance with Singray to develop and expand FAST channels offering premium comedy content in global markets, with an emphasis on audio entertainment. Present at the event, Just For Laughs seeks to further leverage the power of its brand. “We are here at Mipcom to bring Just For Laughs back,” summarized Alex Avon, Marketing Director of Just For Laughs Distribution.

One of the emerging regions in terms of content, Asia saw its content represented at Mipcom through several presentations, such as the Japanese Format Showcase and Fresh Content China.

Turkey Celebrates In Style

As with every edition of Mipcom, Turkish companies had their moment in the spotlight. Following Global Agency’s presentation of its drama A Mother’s Oath in Venice, This Monday, Inter Medya held a special cocktail party to celebrate the success of its latest Turkish drama, Eshref Ruya, alongside its stars, and presented a vertical drama for the first time in the market. “We are presenting a vertical drama for the first time,” Beatriz Cea Okan, Vice President and Director of Sales and Acquisitions at Inter Medya, told ttvnews. “And from the first day, we have received so much positive feedback that we have decided to continue producing many more.”

To close out the day, ATV held a spectacular private dinner at the Carlton Hotel in Cannes to present its new releases for the upcoming season, including titles such as Stranger in the Mirror, The Ottoman, Queen of Tears, and Hidden Destiny; and with the presence of the stars of its newest title, Waves of Love. “I’m so happy to see you all here tonight: our partners, friends, and producers. It’s always a pleasure to gather at Mipcom and share the stories that connect us. ATV continues to bring powerful Turkish dramas to audiences around the world. We’re proud to see how our stories resonate across so many cultures,” said Muge Akar, Sales Director at ATV Distribution.