The series has also just been renewed by TVE in Spain for a second season.
Studiocanal announced it has sold premium daily drama The Vow (La promesa) to Mediaset in Italy, where it will air on Canale 5 later this year. The series is produced by Bambú Producciones, a Studiocanal Company, for TVE (Spain).
The deal with Mediaset was brokered by Claudia Ramos, Sales Director at Studiocanal.
TVE has just renewed the highly successful drama, entitled La Promesa in Spain, for a second season, which has also been acquired by Mediaset. Created by Josep Cister Rubio (Acacias 38, Dos Vidas), The Vow is written by Josep Cister Rubio, Susana Prieto, Ruth García and Carmen Llano.
Currently airing on TVE’s La1, The Vow is enjoying a consolidated successful performance in Spain on the highly competitive daily slot, having recently peaked on its 11th week on air at an impressive 11.2% market share attracting 1.028.000 viewers.
Taking place at the beginning of the turbulent 20th Century, the series is set amongst the stunning landscapes of Southern Spain. Jana, a maid working at the waning yet ruthless House of Luján, seeks revenge for her mother’s murder. But there is one element she did not anticipate… falling in love with Manuel, son of the Count of Luján.
The Vow stars Ana Garcés, Arturo Sancho (Heirs to the Land), Jordi Coll (El Secreto de Puente Viejo, Acacias 38), Eva Martín (Amar es para siempre), Manuel Regueiro (Acacias 38) María Castro (Seis Hermanas) and Antonio Velázquez (Cable Girls, Tierra de lobos).
Mediaset previously acquired long running drama Two Lives (Dos Vidas), also from the multi-award winning Bambú Producciones (Cable Girls, Velvet Collection, Grand Hotel) and Josep Cister (Acacias 38, A Different View, Presumed Guilty).
Beatriz Campos, SVP Global Sales and Production Financing says: “We are delighted that our friends at Mediaset have acquired a further long-running drama from Studiocanal based on the earlier huge success of Two Lives. The Vow is beautifully crafted by the award-winning creatives at Bambú and we are incredibly lucky to have another masterpiece from Josep Cister in our catalogue. The Vow combines premium production values, beautiful photography, stunning costumes and a bouquet of characters that will connect immediately with international audiences around the world. We are thrilled that the series has been recommissioned for a second season and we are hoping it will return for many more.”
