The COL Group International executive joins the event’s agenda, which will explore audience trends, addressable advertising and emerging business models across the audiovisual industry in Central and Eastern Europe.
NEM Zagreb 2026, taking place on December 7–8 at the Esplanade Zagreb Hotel, has announced Timothy Oh, General Manager and Chief Marketing Officer at COL Group International, as its first keynote speaker. The event has also unveiled five panel discussions focused on the trends and business opportunities reshaping the video industry across Central and Eastern Europe (CEE).
The agenda will bring together industry professionals to examine evolving viewing habits, the impact of algorithms on content distribution, new advertising strategies and the transformation of audiovisual business models.
Among the announced sessions is Fear of Missing Out, a panel exploring how controversy, social media conversations and the fear of missing out on trends can drive audience attention and increase the commercial value of content.
Meanwhile, Algorithms and Stories We Believe: Living in Your Feed will examine the role of recommendation systems in personalising content consumption and their implications for information circulation and shared cultural experiences.
Advertising will take centre stage in The New TV Advertising Mix: Reach, Targeting and Results, which will explore the potential of Addressable TV to combine television’s reach with targeted advertising and performance measurement. The discussion will also address implementation challenges and the technology’s broader adoption across CEE markets.
The changing roles of industry players will be another focus of the agenda. In Video Industry 2.0: Who’s Becoming What?, professionals will discuss how creators are increasingly expanding into production, intellectual property ownership and format development, taking on activities traditionally associated with established media companies.
Finally, The Year in Video: Looking Back, Moving Forward will review the key developments that shaped the industry in 2026 and consider their potential implications for the year ahead.
Through its programme and networking opportunities, NEM Zagreb aims to bring together broadcasters, streaming platforms, production companies, creators, brands and agencies to encourage industry exchange and foster new business opportunities across Central and Eastern Europe.
NEM Zagreb 2026 will take place on December 7–8 at the Esplanade Zagreb Hotel.
