The streaming platform will premiere 30 titles from the Japanese group in over 24 countries and territories across the region.
Nippon TV, Japan’s leading multiplatform entertainment powerhouse, has partnered with Netflix, the world’s leading streaming service, for the first time to make 30 of its biggest drama series and entertainment shows available outside Japan, all across Asia.
The first 15 titles have just started to stream in October. Titles include its mega-hit 2011 drama series I’m Mita, Your Housekeeper, whose last episode broke records with a 40% viewer rating in Japan and has also been successful as a scripted format and licensed to Korea; Death note, which is a live-action drama based on its widely popular comic series, and Tokyo Tarareba Girls, which is also remade from the hit comic series that saw over 1.8 million copies printed throughout Japan.
From December, another 15 titles will be added, including 2019 award-winning drama series Mr.Hiiragi’s Homeroom, Your Turn to Kill, and Life’s Punchline, which was broadcast this year with almost 14 million total views to date on TVer, a VOD streaming service in Japan. Entertainment shows as part of this deal include the highly popular adventure variety show The Quest, and the contest show Masquerade, which is one of Nippon TV’s longest running programs with its over 40years history.
Keisuke Miyata, Head of finished program sales, International Business Development, Nippon TV commented: “We are very pleased to announce that Netflix will be offering our content to its audience across Asia. This region is a key part of our continued growth, and now coupled with Netflix’s strength as one of the world’s leading streaming platforms, we are confident that Nippon TV’s titles will be well received by viewers in this prominent new territory for us.”