New research presented by Omdia during Conecta Fiction in Mallorca indicates Brazil reached 24 million monthly active users in 2025, making it the largest microdrama market in Latin America, while Mexico followed with 20 million.
Brazil and Mexico have emerged as Latin America’s leading microdrama markets, reaching a combined 44 million monthly active users (MAUs) in 2025, according to new analysis presented by Maria Rua Aguete, Head of Media and Entertainment at Omdia, at the Conecta Fiction event in Mallorca.
Microdramas are rapidly expanding beyond China and becoming one of the fastest-growing segments of the global media and entertainment industry.
According to Omdia, Brazil reached 24 million monthly active users in 2025, making it the largest microdrama market in Latin America, while Mexico followed with 20 million MAUs. Both markets significantly outperform European countries and are among the largest international audiences globally, highlighting the strong appeal of short-form mobile storytelling across the region.
“Latin America is emerging as one of the most dynamic growth regions for microdramas,” said Maria Rua Aguete. “Brazil and Mexico are already demonstrating the scale that this format can achieve outside China. What we are seeing is not simply the growth of a new content category but a fundamental shift in how audiences consume entertainment on mobile devices.”
Omdia estimates that global microdrama revenues reached $11 billion in 2025 and will surpass $14 billion in 2026. By 2030, the market is forecast to exceed $22 billion, with international markets accounting for nearly one-third of total revenues.
During her presentation at Conecta Mallorca, Rua Aguete highlighted the significant opportunity for Latin American producers, broadcasters, and streaming platforms to capitalize on growing demand for local-language microdrama content.
“Latin America has all the ingredients needed to become a major microdrama production hub,” said Rua Aguete. “The region has a rich storytelling tradition, strong creative talent, and audiences that are highly engaged with mobile video. We expect demand for Portuguese- and Spanish-language microdramas to accelerate significantly over the coming years.””
The growing interest from producers comes despite criticism from some parts of the industry regarding the quality and themes of early microdrama productions.
“Microdramas are a format, not a genre,” added Rua Aguete. “If producers want different stories, they can create them. The format’s early success was driven by billionaire romances and highly addictive storytelling, but the market is evolving rapidly. We are already seeing new genres emerge, including thrillers, crime dramas, reality formats, comedy, fantasy, and family entertainment. Almost any genre can work in a short-form format.”
Broadcasters, producers, and digital platforms across Latin America are increasingly exploring microdramas as a way to reach younger mobile-first audiences and create new monetization opportunities through short-form premium content.
Key Omdia Findings:
• The global microdrama market generated $11 billion in revenues in 2025.
• Global revenues are expected to exceed $22 billion by 2030.
• Brazil is Latin America’s largest microdrama market with 24 million monthly active users.
• Mexico follows with 20 million monthly active users.
• Brazil and Mexico together account for 44 million monthly active users, making Latin America one of the largest international microdrama regions.
• International markets are expected to account for almost one-third of global microdrama revenues by 2030.
• Demand for local-language microdramas is accelerating across Latin America.
• New genres are emerging beyond romance, including thrillers, crime, reality, comedy, fantasy, and family
