Maria Farinha Filmes Leverages Parrot Analytics’ Global Audience Intelligence to Power Storytelling Strategy.
Parrot Analytics, the global leader in entertainment analytics and content valuation, and Maria Farinha Filmes, Brazil’s leading impact entertainment studio and a Certified B Corporation, today highlighted the results of their strategic collaboration designed to embed a rigorous layer of audience intelligence into the development and release of mission-led storytelling.
Over the past year, as the global content landscape has faced higher scrutiny on performance, Maria Farinha Filmes has utilized Parrot Analytics’ global audience demand and segmentation capabilities to help the strategy of scaling stories while maintaining creative authenticity.
The collaboration has deepened Maria Farinha Filme’s ability to identify where narratives resonate most strongly, validate which audiences are most likely to engage, and structure positioning for relevance in Brazil and globally.
The work provided Maria Farinha Filmes’ creative, production, business, and audience teams with meaningful insights into project audiences. By aligning around a shared view of demand patterns and audience affinity, the teams were able to make earlier and more confident decisions, while preserving the creative intent that defines the brand.
“Maria Farinha Filmes has built one of the most distinctive models in the market: high-quality storytelling with purpose, designed to reach mainstream audiences,” said Jaime Otero, VP Partnerships, Parrot Analytics. “We are proud to support MFF with audience intelligence that brings clarity on demand and audience segments – empowering them to make bold decisions with confidence and scale stories that matter.”
The collaboration reflects a broader shift across the entertainment industry: as attention becomes harder to win, the producers leading the market are those combining creative ambition with disciplined audience understanding. Together, Parrot Analytics and Maria Farinha Filmes have advanced a model where purpose-driven storytelling is strategically positioned to compete – and succeed – across markets.
