The company is now offering an advanced linear content scheduling and playout management service – mediaTool.tv.
Redge Media, an end-to-end OTT platform developed by Redge Technologies, is now offering an advanced linear content scheduling and playout management service – mediaTool.tv. This strategic move is in line with Redge Technologies’ development focus on FAST (free-ad supported-streaming TV) content.
FAST offers compelling features for the OTT industry, including a wide selection of content. Recent research from Omdia highlights significant revenue growth, with FAST channel revenues increasing by nearly 20 times between 2019 and 2022. Projections suggest a further tripling to $12 billion by 2027, demonstrating the immense business opportunity and profitability within the FAST sector. In response to market demand, Redge Media is introducing an advanced linear content scheduling and playout management system to support the development of FAST channel strategies.
mediaTool.tv is developed and operated by mediaTool. The company was recently acquired by Redge Technologies. It is a SaaS solution for the efficient management of TV channel broadcasting. It automates content management and scheduling for traditional linear content and FAST channels. With its user-friendly interface, advanced features and intuitive content scheduling, it is specifically designed to meet the needs of professional television environments. Running on a cloud-based platform, mediaTool.tv eliminates the need for complicated integration processes. It allows users to manage multiple channels from anywhere on any device, reducing operational costs by over 20%.
“The FAST model’s attractiveness in LATAM is due to its effective monetization of niche content and creation of appealing content packages. At Redge, we’re dedicated to supporting FAST. The addition of mediaTool broadens our range of products and services with tools designed specifically for managing video content creation” – explains Przemysław Frasunek, CEO of Redge Technologies.
