Reed Expositions France and Reed MIDEM announced a merger by which RX France, the new organizer of Mip events, is created.

Reed Expositions France and Reed MIDEM, both subsidiaries of RX (formerly known as Reed Exhibitions) announced a merger by which a new company named RX France is created.

The new brand, they detailed, will now be used to organize the more than 20 industry events that Reed MIDEM and Reed Expositions France organized, including Miptv, Mipcom and MipCancun.

Other events that will also now be organized by RX France are Mipim, Mapic, Batimat, Pollutec, EquipHotel, FIAC and Paris Photo.

The new company will thus merge the Reed Expositions France and Reed MIDEM teams, which will report to Michel Filzi, Chief Executive of Reed Expositions France since 2014 and CEO of Reed MIDEM since October 2020, who will now serve as CEO of RX France.

“Uniting our two companies allows us to bring together a portfolio of prominent brands, leaders in their respective sectors and markets, as well as unite the experience and professionalism of our teams,” said Michel Filzi.

“This is a real opportunity to support our clients in their strategic developments by organizing more innovative, inclusive and vigorous events. Our goal is to help clients build their businesses by offering physical, digital and hybrid solutions,” he added.