Kike Palacios, Manager, Marketing and Content Acquisition at 2BeNamed, discusses the growth of KidOO in Latin America, the value of safe and curated children’s programming, and the company’s plans to move toward developing its own intellectual property.

In an audiovisual landscape defined by a proliferation of platforms and audience fragmentation, 2BeNamed offers a proposition that combines entertainment, learning, and safety for young children. Through KidOO -its children’s channel- the company brings content and characters already well-known to children in the digital space to television, offering a curated, ad-free viewing experience designed to provide peace of mind to families.

This strategy addresses a specific market need: providing parents and children with a reliable viewing experience that still aligns with the habits and preferences of the new generation. By integrating dynamic formats, international franchises, and educational content, KidOO demonstrates that linear television still has room for growth, provided it can adapt to current demands.

In line with this, the channel continues to expand its reach across Latin America, where it is now available in over 8.5 million households.

The catalog also reflects 2BeNamed’s commitment to blending globally recognized properties -such as CoComelon, Little Baby Bum, and Morphle- with a diverse range of content that promotes values like inclusion, creativity, and environmental stewardship. At the same time, the company views new technologies, including artificial intelligence, as tools to optimize production and distribution, always prioritizing quality and editorial responsibility when it comes to young audiences.

In the following interview with ttvnews, Kike Palacios, Marketing, Management, and Content Acquisition Manager at 2BeNamed, analyzes opportunities within the children’s segment, the evolution of consumption habits, and the role of curation in an increasingly competitive market. He also discusses the keys to KidOO’s regional growth, shares the company’s vision for the future of children’s content, and outlines upcoming initiatives, including the development of original intellectual property and the creation of an inaugural animated series.

What is 2BeNamed’s perspective on the current state of children’s content, and what opportunities do you currently identify within this segment?

Today, there is an enormous amount of children’s content available, which is precisely why we believe curation is more valuable than ever. The opportunity lies not necessarily in offering more content, but in selecting it better. At KidOO, we aim to combine entertainment and learning within a safe, ad-free environment, featuring programming designed to accompany children throughout different times of the day. In an increasingly fragmented ecosystem, we believe there is a significant opportunity to provide families with a simple, reliable space-a place where parents can rest assured that their children are watching appropriate content, without the need for constant supervision.

Children’s consumption habits have changed significantly in recent years. How does 2BeNamed adapt its development and production strategies to these new ways of viewing content?

Today’s children grew up consuming content on YouTube, digital platforms, and in much shorter, more dynamic formats. KidOO is built precisely on that reality: we bring elements of that digital language and content to the pay-TV screen, but within a curated and safe environment. We aren’t looking to change how children consume content; rather, we aim to understand it. That is why we incorporate short-form content, characters, and franchises that children are already familiar with from the digital world, organizing them into a programming lineup that parents can let run with complete peace of mind.

What elements do you consider essential for a children’s production to connect with today’s audiences without losing its educational or cultural value?

The primary requirement remains entertainment. If a story, character, or song fails to capture a child’s attention, it is unlikely to convey anything else. From there, we strongly believe in the concept of “edutainment” and learning while having fun. The best children’s content integrates learning, creativity, values, or knowledge about the world in a natural way, so that children don’t feel like they are sitting through a lesson. And if the content also creates opportunities for shared moments with parents, its value is even greater. Entertainment and education shouldn’t compete; they should complement each other.

Artificial intelligence and other emerging technologies are transforming the audiovisual industry. What impact do you think they will have on the creation and distribution of content for children?

Every new technology brings challenges, but also tremendous opportunities. Artificial intelligence can help produce, adapt, localize, and distribute content more efficiently-it can even enable the development of ideas that once required massive budgets using far fewer resources. Yet, when it comes to children’s content, one thing remains constant for us: technology cannot replace a good story, compelling characters, or a responsible editorial vision. When creativity, human oversight, and clear quality standards are in place, AI can become an extraordinary tool. The key is ensuring that efficiency never comes at the expense of quality or the care required when catering to a child audience.

KidOO has already reached over 7.5 million households in Latin America. What were the keys to achieving such growth in such a short time, and what lessons were learned from this expansion?

Yes, and now that figure is 8.5 million. I believe the main factor was that operators grasped the value proposition very quickly. KidOO addressed a specific need: bringing content that children already consume and recognize from the digital world into a safe, curated, and ad-free environment within the pay-TV ecosystem. We encountered this same need in virtually every market we engaged with. For us, this confirmed that there is still plenty of room for linear television, provided it offers a clear value proposition and solves a real problem. And we continue to grow: with the recent addition of Mundo and Entel in Chile, KidOO now reaches over 8.5 million households across Latin America.

2BeNamed has maintained that there is a place for safe, curated, and ad-free children’s television. What family needs did 2BeNamed identify that were not being met by major platforms or the broader digital ecosystem?

We primarily identified a need for peace of mind and trust. Parents want to be able to let their children watch content without having to constantly worry about what might appear next, what an algorithm might recommend, or what advertisements might interrupt what they are watching. At KidOO, curation is a core component of the product. There is no advertising, and content is pre-programmed with the audience in mind. For children, this means being able to enjoy their shows without interruption; for parents, it means reclaiming something that has always been vital in children’s television: knowing exactly what their children are watching and having confidence in the viewing environment.

2BeNamed has added content from brands such as Moonbug-including well-known franchises like Little Baby Bum and Morphle to its catalog. What role do global brands play in KidOO’s current programming strategy?

They play a very significant role. We work with globally recognized companies and franchises -such as Moonbug (with CoComelon, Little Baby Bum, and Morphle ) and Iconix (with Pororo and Tayo)-because these are characters that children are already familiar with and actively seek out. Furthermore, starting in October, KidOO will add well-known properties like Pocoyo and Maya the Bee, along with other content from Animaj, bringing in a total of over 40 additional hours of programming. However, we don’t want KidOO to be merely a collection of big-name brands. Our strength lies in the mix: combining established franchises with new content, productions from various parts of the world, and Latin American offerings like Flinko and Canticuénticos. Today, children naturally consume stories from Korea, Europe, Latin America, and the United States, and our programming aims to reflect that very diversity. In addition to entertainment, KidOO has incorporated offerings with an educational focus and a social impact-such as Future Chicken , which centers on environmental awareness.

What role do you believe children’s content should play in shaping values and habits?

It plays a very important role. We are engaging with children at a critical stage of their development; therefore, we believe that content can both entertain and reinforce values ​​such as respect, friendship, inclusion, curiosity, and environmental stewardship. Future Chicken is an excellent example, as it addresses topics related to sustainability and caring for the planet through humor, adventure, and an optimistic perspective. We do not aim to replace the role of parents or formal education, but we do believe that KidOO can support them and contribute positively to that process.

Looking ahead, what is the next step for 2BeNamed in the children’s market: increasing distribution, developing original productions, or expanding into new platforms and formats?

These are complementary paths. On one hand, we want to continue expanding KidOO’s distribution across Latin America, reaching new markets and platforms. At the same time, we are embarking on an exciting new phase: the development of our own intellectual property. We are already working on our first animated series, and we look forward to sharing more news about it later on. For us, this is a natural evolution-having gotten to know our audience closely and gained an understanding of what kind of content resonates with them, we now want to begin creating our own stories and characters.

La entrada 2BeNamed: An Entertaining and Reliable Ecosystem for Children se publicó primero en TTV News.

The InFast, InWonder and InTrouble channels have joined the Chilean group’s catalog, offering life style content, adventure, science, extreme sports and much more.

Mundo, one of the main telecommunications companies in Chile, expanded its catalog with the addition of three new channels from Insight TV, global leader in inspiring content and high impact.

From now on, Mundo subscribers will be able to enjoy InFast, InWonder and InTrouble, channels designed to provide authentic and emotional experiences on the screen.

With this launch, Mundo refuses to compromise on offering innovative and quality content, requiring first-level programming with real histories, exploration, technology, extreme sports and high-speed challenges. These new channels are offered completely in Spanish and without ad interruptions, providing an exciting experience for viewers.

“We are excited to partner with Mundo to bring our content to Chilean audiences. Their vision of providing quality entertainment aligns perfectly with our mission to inspire and excite viewers. We are confident that these channels will be well received by those seeking authentic entertainment, with real stories and non-stop action,” they said from Insight TV.

The new channels available on Mundo Pacifico:

InFast: Adventure without limits. A channel for those passionate about motorsports, survival, and outdoor exploration. From car restorations to high-risk expeditions, InFast is an invitation to action.

InWonder: Curiosity without limits. For those who enjoy discovering the world through science, technology, and innovation. InWonder offers documentaries and series about technological advances, historical discoveries, and surprising phenomena.

InTrouble: Pure adrenaline. Extreme sports, high-risk challenges, and intense competitions. A channel where the excitement never stops, with content that takes the action to the next level.

The new Insight TV channels are now available to Mundo subscribers. To learn more about the programming and how to access them, visit tumundo.cl.

With this addition, Mundo consolidates its position as one of the most innovative platforms in Chile, offering its customers world-class content across multiple genres.

La entrada Together with 2BeNamed, Mundo adds Insight TV channels to its offer se publicó primero en TTV News.

The arrival of Future Chicken is part of a regional initiative that seeks to raise awareness among children about climate change, sustainability, and the power of collective action.

As part of Earth Month, KidOO is adding Future Chicken (La Gallina del Futuro) to its programming, an innovative and conscious animated series composed of short films and hybrid formats, produced by Wind Sun Sky Entertainment.

The arrival of Future Chicken is part of a regional initiative that seeks to raise awareness among children about climate change, sustainability, and the power of collective action.

Future Chicken’s expansion into Latin America has been made possible thanks to 2BeNamed, a company that not only operates KidOO and manages the brand’s rights in the region, but also led the Spanish dubbing process to ensure that the content resonates deeply with Latin American families.

“At 2BeNamed, we believe children deserve content that inspires them to think big and care for the world around them. Future Chicken not only educates, but also entertains with intelligence and humor. It’s a perfect example of how animation can drive meaningful change,” said Edgar Spielmann, co-founder of 2BeNamed.

“We are thrilled to partner with 2BeNamed, whose deep understanding of children’s world aligns perfectly with Future Chicken’s global mission,” said Catherine Winder, CEO, executive producer, and founder of Wind Sun Sky Entertainment. “Future Chicken addresses eco-anxiety with positive storytelling and offers hope through solutions-based content. I can’t imagine a better home for this series than KidOO, a safe and engaging platform for our young audience.”

Currently available in eight countries, KidOO continues to expand and is projected to reach 10 million households in Latin America by the end of 2025. The addition of Future Chicken reinforces the platform’s commitment to safe, ad-free programming with a strong educational and value-based focus for new generations.

La entrada KidOO Celebrates Earth Month with the Premiere of Future Chicken se publicó primero en TTV News.

In partnership with Wind Sun Sky Entertainment, 2BeNamed will bring the hit animated series to the region through KidOO, its flagship children’s platform, as well as other family channels and platforms.

Wind Sun Sky Entertainment (WSS), a leader in innovative content and storytelling, has partnered with 2BeNamed to bring Future Chicken to Latin America both on KidOO, its flagship children’s platform, as well as other family channels and platforms.

This collaboration aims to offer Future Chicken to children across the region as part of a broader green initiative designed for young audiences in Latam.

“Partnering with 2BeNamed for Future Chicken aligns perfectly with our global mission,” said Catherine Winder, CEO, EP, and Founder of Wind Sun Sky Entertainment. “With their deep understanding of the region, 2BeNamed’s KidOO platform offers a safe and engaging environment for our young viewers, free from commercial interruptions.”

KidOO, a platform owned and operated by 2BeNamed, is currently available in five countries and is projected to reach three million households across Latin America by the end of 2024. The expansion of Future Chicken was facilitated by 2BeNamed, a company founded by former FOX Latin America executives Edgar Spielmann, Marco Ibarra and Daniel Poblete.

“We fell in love with Future Chicken because it embodies the values of environmental responsibility and sustainability, which are crucial to educating and inspiring the next generations. It’s not just a show; it’s a fun movement that resonates deeply with the values of families across Latin America, making it a perfect fit for KidOO’s mission to provide enriching and impactful content for kids,” said Spielmann.

This collaboration marks a significant milestone in WSS’ mission to inspire positive environmental change among young audiences around the world, transcending languages and borders.

La entrada 2BeNamed Brings Future Chicken to Latin America se publicó primero en TTV News.

New alliance between Chilean and South Korean companies drives creative collaboration for Latin America and Asia.

2BeNamed, a content distribution and programming company based in Chile and Atlanta, founded by former executives of FOX Latin America, announces a new strategic alliance with Grafizix Co., a prominent South Korean producer and distributor with over two decades of experience in the entertainment industry.

This pioneering collaboration aims to enhance cooperation between the Latin American and Asian creative industries, consolidating the presence of Latin American content in South Korea and Asia, while facilitating the arrival of South Korean content to Chile and all Latin America.

With the key support of Chilecreativo, the National Creative Economy Program promoted by Corfo (Chile), and KOSME, the agency for SMEs and Startups of the South Korean government that supports Korean small and medium-sized enterprises worldwide with an office in Santiago, Chile, this alliance represents a significant milestone in strengthening commercial and cultural ties between both regions. Chilecreativo and KOSME played a fundamental role in introducing both companies and enhancing the networking that led to this innovative agreement.

“We are excited to join forces with Grafizix Co. to open new doors in the Latin American and Asian markets,” commented Edgar Spielmann, CEO and Co-Founder of 2BeNamed. “This partnership will allow us to offer a broader and more diverse range of content to our viewers, while promoting cultural diversity and creativity in both regions.”

For its part, Grafizix Co. is equally enthusiastic about this collaboration. “We firmly believe in the potential of the Latin American creative industry and are committed to sharing our content and expertise with the region’s audience,” said HONG SungWook, CEO of Grafizix Co.

The alliance between 2BeNamed and Grafizix Co. promises to bring a variety of innovative content, including animation, live shows, interactive exhibitions, and much more, thus enriching the entertainment offering available to audiences in Chile, Latin America, South Korea, and all of Asia.

The agreement comes at a time of booming South Korean content, with growing demand from the Latin American audience. This strategic alliance is perfectly positioned to capitalize on this trend and meet the growing demand for high-quality content throughout the region.

La entrada Chile’s 2BeNamed and South Korea’s Grafizix Announce Alliance se publicó primero en TTV News.