In the following interview with ttvnews, Patricia Daujotas, Content Director at Canal 10 in Montevideo, Uruguay, shares what content they would like to add to their catalog for the international market.

In an industry as dynamic as the entertainment industry, it is essential to stay one step ahead of the latest trends and understand what the international market demands in terms of content.

To this end, ttvnews presents the Buyers: What are buyers looking for? initiative to learn first-hand about the programming needs of buyers around the world.

This time, we spoke to Patricia Daujotas, Content Director at Canal 10 in Montevideo, Uruguay:

What kind of content would you say performed the best for the company in 2024? It could be based on ratings or any other factor you feel is worth highlighting.

Overall, our lineup is well-balanced, and it has been received very well by our audience. I’d highlight our news offering, which is hands-down the absolute leader in the country, and pairs super well with our entertainment slate. We’ve basically become the go-to destination for news and entertainment for the whole family.

What type of content is your audience demanding the most right now? It can be a genre or a specific type of narrative.

Our channel offers a wide mix of family-friendly content. The genres are all very different from one another, but they blend nicely to meet the needs of an audience whose interests shift depending on what’s happening locally.

What types of content, formats, or genres do you look for at industry events?

Beyond getting to know and really digging into audience behavior — so we can understand what matters most to them and figure out what we should be looking for in each market — we always attend events with our eyes wide open, keeping an eye out for the newest trends and global ideas that might surprise us and strengthen our content offering. We don’t box ourselves into any one type of search.

Where do you see the biggest growth potential for the company today, and how does that show up in your programming strategy?

For some time now, the channel has stopped being just a TV screen; it has evolved into a comprehensive digital content ecosystem. From that perspective, which encompasses not only entertainment but also news, we’ve grown exponentially on social media, YouTube, and our news website. Today, we have reached over 10,000,000 views on Canal 10’s social platforms alone, and more than 44,000,000 views across all posts on all networks, including the shows’ official accounts.

Is there any trend you’re keeping a close eye on in the market right now? (This can be content-related, tech, etc.)

Canal 10 has always been known for being a pioneer and innovator, so we stay closely tuned to content trends and tech developments.

La entrada TTV+ Buyers: What Are Buyers Looking For? se publicó primero en TTV News.

Next Monday, June 22, the Uruguayan channel will premiere the long-awaited local version of the talent competition format from Fremantle and Syco Entertainment.

Saeta Canal 10 has already set a date for the premiere of the local version of Got Talent, the talent show produced by Fremantle and Syco Entertainment.

The talent competition format, locally titled Got Talent Uruguay, will premiere next Monday, June 22 after the newscast, as revealed by channel sources told ttvnews.

The show will feature live galas in all regions of the country. It will be hosted by Uruguayan singer, actress, model, fashion designer and businesswoman Natalia Oreiro.

Ballet dancer María Noel Riccetto, presenter Claudia Fernández and radio host Orlando Petinatti will be on the jury. A fourth member “will be confirmed shortly.”

With its local adaptation, Uruguay joins Peru, Ecuador, Argentina, Chile and Colombia, which have already released local versions of the format in Latin America.

In total, Got Talent has been adapted in more than 70 territories and broadcast in more than 200 countries.

La entrada Canal 10 in Uruguay Readies Premiere of Got Talent se publicó primero en TTV News.

Under the local title El juego del año, the Uruguayan adaptation of the Vivendi Entertainment format will premiere on the broadcast TV network on Monday, September 9 at 9:00pm.

Guess My Age, the entertainment format by Vivendi Entertainment, will have a new local version in Latin America with its premiere in Uruguay.

Under the title El juego del año, the format will premiere on Canal 10 next Monday, September 9 at 9:00 pm, hosted by local TV personality, Iñaki Abadie.

The show is based on guessing people’s age, taking into account only their physical appearance. In the Uruguayan version, contestants compete for a cash prize of 1,000,000 pesos (US$ 27,200).

Uruguay joins the list of countries that have acquired the format, which was one of The Wit’s “Fresh TV Formats” at Mipcom 2016.

In Latin America, Guess My Age was optioned by Turner LatAm for Chile and Argentina, while Endemol Shine Boomdog held the rights for Mexico.

In addition, the format made its way yo Spain, Italy, Hungary, Germany, Slovakia, Austria, Romania, Russia, Thailand and Turkey, which join the original French version, produced by Flab Prod of Vivendi Entertainment under the name Saurez-vous deviner mon âge? and broadcast by French network C8 in 2016 with great audience success.

Vivendi also signed agreements for the format with Warner Bros. International Television for Portugal and with Rochstar for Poland.

La entrada Canal 10 to Premiere Guess My Age in Uruguay se publicó primero en TTV News.

Canal 10 in Uruguay announced the local version of the Fremantle and Syco Entertainment format will premiere during the first quarter of next year.

Acquired in March and officially announced in late July, Got Talent will premiere in 2020, as revealed by Uruguayan network Canal 10.

According to the announcement, the local version’s premiere will be “during the first quarter of next year.” Still, the casting process will begin in October and spread across the entire country.

The show will also have live elimination events hosted all over the territory.

It will be hosted by singer and actress, Natalia Oreiro. The judges will be ballet dancer, María Noel Riccetto; actress and host, Claudia Fernández; and radio host, Orlando Petinatti.

A fourth judge will be “announced shortly”.

With its local adaptation, Uruguay joins Peru, Ecuador, Argentina, Chile and Colombia, which have all already premiered local versions in Latin America.

In total, Got Talent has been adapted in over 70 countries and aired in more than 200.

“We are happy to work with the Fremantle team again. With our expertise in format adaptation and the excellent Fremantle team, we are convinced that we will surprise our audience across the country next year, “said Alejandro Cattaneo, general manager of Channel 10.

Sheila Aguirre, EVP, Content Distribution & Format Sales of Fremantle, added: “We love that in Uruguay they have been encouraged to produce a big show like Got Talent. Channel 10 is the perfect home for Got Talent and will surely offer the best entertainment to the Uruguayan audience.”

Got Talent is a format created by Simon Cowell and is jointly owned by SYCO Entertainment and Fremantle.

Seen by 500 million people in the world in 2018 alone, Got Talent is the most successful talent format in the world, with 72 local versions in Europe, Asia, the Middle East, Africa and America.

La entrada Got Talent to Premiere in Uruguay in 2020 se publicó primero en TTV News.

¿Qué haría tu hijo?, the local adaptation of the Twofour Rights format, will debut on Uruguayan network Canal 10 on Friday, August 16 at 9:00pm.

¿Qué haría tu hijo?, the format that tests how much parents know their kids, will premiere in Uruguay on Friday, August 16.

It’s the local adaptation of British format What Would Your Kid Do?, announced in March of this year, which will premiere on Canal 10 at 9:00pm.

Produced by Oz Media, it will have 16 episodes and be hosted by Uruguayan actress, Claudia Fernández.

The Uruguayan version joins the Chilean version that Canal 13 is preparing in Latin America, as well as others around the world in countries like Belgium, Turkey, Hungary and Russia.

Distributed by Twofour Rights, the original format hosted by Jason Manford, registered 3,9 million viewers and an 18% share during its premiere in the UK on ITV, becoming the leading entertainment show for the network in almost a year.

In addition, since its launch in 2018, more than 250 million minutes were watched on YouTube around the world.

Chosen by The Wit as one of the most innovative formats of Miptv 2018, the show challenges parents to see how their kids would behave in different situations. On set, the host watches along with the parents who’ll try to predict what the kids will do in each scenario.

La entrada What Would Your Kid Do? to Premiere in Uruguay on August 16 se publicó primero en TTV News.