The Brazilian company will participate in MIP Africa with new launches, entertainment formats and Globoplay original productions, building on its longstanding partnership with Côte Ouest, its established partner across the continent.

Globo is looking to expand its presence in the African market with a slate combining telenovelas, series, entertainment formats and microdramas. The company will showcase its catalog at MIP Africa, taking place October 28–30 in Cape Town, South Africa, with the aim of strengthening commercial partnerships and exploring new distribution opportunities.

The strategy builds on Globo’s more than 28-year relationship with Côte Ouest, a distributor that helps bring its content to English- and French-speaking African markets. The company’s productions are currently available across 14 channels and platforms in the region, with more than 20 titles distributed, including India: A Love Story, Avenida Brasil, A Life Worth Living, Perfect Love and Mother’s Heart.

One of the key highlights of this edition is The Nobility of Love, a telenovela set to make its international launch in the African market. The production combines romance, adventure and power struggles in a story connecting Brazil with a fictional African kingdom. During its first month, the title reached more than 86 million viewers and generated 287 million views across TV Globo’s social media profiles, according to company figures.

The catalog also includes the telenovelas Three Graces and Fast-Track Hearts, alongside Globoplay original series such as Emergency 53, The Playoffs, Red Blood, Together and Apart and System Collapse.

In entertainment, Globo will present the music reality show Stars of the House and the format Family Size. The offering also includes adaptation opportunities for established fiction properties, including Avenida Brasil, which has already been adapted in Turkey and is set to receive a Portuguese version. The company will also highlight microdramas designed to meet changing viewing habits and expand the exploitation of intellectual property across different platforms.

Globo’s participation will include an exclusive showcase on October 29 and an appearance by Isadora Filpi, Head of Content Distribution and Partnerships at the company, on the panel From Local to Global: What Makes IP Travel?, scheduled for October 30.

Through this strategy, Globo aims to consolidate its position in Africa with a model that combines finished-content distribution with format licensing and new digital content, leveraging local partners to extend the reach of its intellectual properties.

La entrada Globo Strengthens Its Distribution Strategy in Africa with Fiction and Microdrama Catalog se publicó primero en TTV News.

During its 2027 Upfront, the Brazilian media group announced an expansion of its scripted content strategy, with vertical content accompanying all its new telenovelas, a new 10:00 PM drama slot, and a sequel to Avenida Brasil. The company also unveiled original productions for Globoplay, new reality shows, and an extensive lineup of entertainment and sports programming.

Globo announced that all its telenovelas in 2027 will feature accompanying vertical microdramas, as part of a strategy to extend its stories beyond traditional television and strengthen its presence across emerging audiovisual consumption formats.

The initiative was unveiled during Globo’s 2027 Upfront, held on Wednesday, October 14, in São Paulo, where the Brazilian media group presented its main programming, production, and commercial initiatives for the coming year.

The announcement marks a new phase in Globo’s strategy to develop content specifically designed for mobile devices, an area the company began exploring in 2025 through both original productions and adaptations of titles from its extensive catalog.

Among its first projects was Tudo Por Uma Segunda Chance, which premiered in November 2025. Created and produced by Estúdios Globo, the series consists of 50 episodes running between two and three minutes each, specifically conceived for vertical viewing and distributed through TV Globo’s social media channels.

The company also began exploring new ways to leverage its intellectual property through re-edited versions of traditional telenovelas adapted into short-form episodes.

In February 2026, Globoplay premiered Odete e Maria de Fátima de Vale Tudo, a vertical adaptation centered on the two villains of the 2025 remake of Vale Tudo. The production repackaged scenes and storylines from the telenovela into a format designed for short-form viewing.

This strategy will continue in October with new adaptations of classic titles. Flora e Donatela de A Favorita and Alexandre de A Viagem, two productions consisting of 50 episodes each, will arrive on Globoplay on October 20 and 27, respectively.

In both cases, the first seven episodes will be available free of charge, while the remaining episodes will require a subscription.

The decision to extend vertical microdramas to all its 2027 telenovelas therefore represents a significant step beyond these initial experiments, integrating short-form content into the company’s broader scripted production strategy.

New Telenovelas and a 10:00 PM Drama Slot

In addition to its vertical microdrama strategy, Globo confirmed a major expansion of its scripted lineup for 2027, including the introduction of a new 10:00 PM telenovela slot.

One of the main productions scheduled for this slot is Romance em SP, starring Marina Ruy Barbosa. Written by Thelma Guedes and artistically directed by Natália Grimberg, the story follows Clarice, a young woman from the outskirts of São Paulo whose life becomes intertwined with that of an heir to a powerful family connected to the fashion industry.

Another major announcement was Avenida Brasil 2, the sequel to the internationally successful 2012 telenovela, which is scheduled to premiere in January 2027.

The new production will bring back much of the original cast, including Adriana Esteves, Débora Falabella, Murilo Benício, Cauã Reymond, and Eliane Giardini. Thomas Aquino and Jessica Ellen will also join the cast, while Mel Maia will return to the franchise in a new role.

The company also presented Tempos de Glória, starring Maisa and scheduled for June 2027 in the 6:00 PM slot. Set in the 1940s, the production follows a young woman who dreams of becoming a football player at a time when women faced significant restrictions in the sport.

The telenovela will be written by Carla Faour and Julia Spadaccini, with artistic direction by Patrícia Pedrosa. Its premiere will coincide with the year Brazil hosts the FIFA Women’s World Cup.

For its 7:00 PM slot, Globo announced Elas Que Lutem!, a romantic adventure comedy starring Heslaine Vieira, Dani Calabresa, and Vitória Strada. The story follows three women who, after falling victim to a financial scam, embark on a journey to recover their money that turns into a survival adventure in the Amazon. The series is scheduled to premiere in March.

New footage was also presented from Lá na Minha Terra, starring Dira Paes and Daniel de Oliveira. The telenovela is scheduled to premiere in November 2026 and will continue airing during the first half of 2027.

On the streaming side, Globoplay announced Paraíso Perdido, a new telenovela inspired by the works of playwright Nelson Rodrigues, created and written by George Moura and Sergio Goldenberg, with artistic direction by Joana Jabace.

Globoplay and Reality Shows Expand Their Offerings

Globo’s 2027 entertainment lineup will also feature new original productions and additional seasons of established formats.

Among the main announcements is Academia dos Nepo Babies, a Globoplay original reality show hosted by Ticiane Pinheiro and produced by Estúdios Globo, in which the children of Brazilian celebrities will put their skills to the test across different professions.

Globo also unveiled Casei com a Família, a reality show focused on romantic relationships and the family challenges that arise around marriage.

Meanwhile, Big Brother Brasil 27 will introduce changes to some of its established dynamics, including post-eviction interviews, which will now air on TV Globo. The production will also incorporate new audience engagement initiatives.

The company also confirmed another season of Chef de Alto Nível for 2027, while Em Família com Eliana will introduce Chefinho de Alto Nível, a cooking competition featuring children.

In entertainment, Globo announced that Márcio Garcia will host a new game show developed by Estúdios Globo in partnership with Endemol Shine Brasil, featuring challenges created in collaboration with brands.

The 2027 Women’s World Cup: A Major Sports Priority

Sports will play a prominent role in Globo’s programming next year, particularly with Brazil hosting the FIFA Women’s World Cup 2027.

Globo announced extensive coverage of the tournament across its channels and platforms, accompanied by special productions designed to expand the viewing experience.

These include Abrindo o Jogo, a new GNT program hosted by Sabrina Sato, which will offer audiences a closer look at Brazilian football players beyond their sporting careers.

Multishow will also develop special content featuring Blogueirinha, focusing on behind-the-scenes stories surrounding the tournament.

Globo’s programming will also maintain a strong presence in live music and festivals, including Lollapalooza and Circuito Sertanejo, alongside productions such as Globo Sessions, Partiu São João, and musical initiatives connected to its telenovelas.

New Commercial and Advertising Opportunities

The content strategy unveiled during the Upfront was accompanied by new commercial solutions for advertisers and agencies, focusing on the integration of broadcast television, streaming, and digital platforms.

Among Globoplay’s new offerings is Welcome Ads, an advertising format that displays advertisements on the platform’s entry screen, before users select their profile or choose what to watch.

This tool joins other digital advertising formats, including Pause Ads, Binge Ads, and dynamic ad insertion in simultaneous streams of linear channels.

According to Globo Ads, the 2027 Upfront features more than 70 products and commercial solutions spanning scripted content, entertainment, sports, news, and digital programming.

Through these announcements, Globo aims to expand the distribution and monetization opportunities for its content, combining its traditional large-scale productions with new storytelling formats and commercial models.

The decision to incorporate vertical microdramas into all its telenovelas represents one of the most significant elements of this strategy, systematically integrating short-form storytelling into one of the historical pillars of the company’s programming and audiovisual business.

La entrada Globo to Extend Vertical Microdramas to All Its Telenovelas in 2027 se publicó primero en TTV News.

Speaking with ttv at Mipcom, the executive discussed Globo’s international expansion through finished programming, local adaptations and original format development. The Brazilian media group celebrated 50 years since its first international telenovela sale and received recognition for its contribution to the United Nations Sustainable Development Goals.

*with reporting by Carolina Mussio and Ana Paula Carreira from Cannes, France.

Globo arrived at Mipcom 2026 with a series of commercial announcements and new international partnerships, unveiled during a showcase held on Sunday, October 11, at the Carlton Hotel in Cannes. The Brazilian media company confirmed the sale of Blood Red (Vermelho Sangue) to the BBC, highlighted new adaptations of its scripted properties in Portugal, Turkey and Greece, and presented an agreement with Endemol Shine Brasil to develop original entertainment formats.

“We’re very happy. This is the second consecutive showcase we’ve held at Mipcom, and we really enjoy doing it because it’s a way of staying close to the audience here. It’s something we’ve been doing for a long time at Natpe, and taking it to different markets is very interesting because it allows us to bring all our announcements together and show the market everything we’re offering,” said Pablo Ghiglione, Head of International Sales & Co-productions – Americas and APAC at Globo, speaking with ttv.

“This is also a very important year for us because it marks 50 years since the first international sale of a Globo telenovela, which was to Uruguay. It’s a very interesting year, and we’re doing many different things,” he added. The telenovela was The Beloved (O Bem-Amado), which premiered in Uruguay in 1976.

Ghiglione also highlighted the work carried out following the company’s international sales restructuring in 2025. “As you know, last year we reorganized our commercial division and expanded our sales team. Staying close to the market is very important to us. And when I say staying close to the market, I mainly mean staying close to our clients,” he explained.

“These are times of enormous transformation in the industry and, more than ever, we need to understand our clients’ challenges, the problems they’re facing and what solutions we can find together within the full range of business opportunities Globo offers. That includes finished programming, formats, coproductions and the different genres we produce,” he said.

Globo’s Stories Find New Lives in International Markets

During its Cannes presentation, Globo highlighted new international adaptation agreements, including partnerships with SIC in Portugal, Ay Yapım in Turkey and Alpha TV in Greece, another raft of deals that showcase the power of Globo’s storytelling, no matter in what format.

“I think part of the [reason for this success] lies in Globo’s DNA. We’ve always said it: it’s the power of stories, the narrative strength of Globo’s storytelling, something we’ve been doing for decades,” Ghiglione said, discussing the international appeal of the company’s content.

“Over the past 50 years, for most of that time, we’ve done it through stories told in Brazil. But once we made the decision to license our scripts for local adaptations, those stories reached new horizons. Being able to preserve that narrative strength while telling the story in a local way is fantastic,” he explained.

“It’s a trend we’re seeing in the market. Audiences want to see themselves on screen in a different, more local way. But at the same time, international stories continue to travel. There’s this duality: on the one hand, the importance of local storytelling, and on the other, the continued appeal of international content. That balance is very healthy,” he added.

Avenida Brasil 2 Generates Interest Ahead of Its Premiere

Among Globo’s upcoming releases is Avenida Brasil 2, the continuation of one of its most internationally successful telenovelas. Written by João Emanuel Carneiro, the new production will revisit the characters years after the events of the original series and is scheduled to premiere in Brazil in January 2027.

“Avenida Brasil is not a remake. It’s a continuation of the story. It’s different from what we did with Pantanal or Vale Tudo, for instance, which were extremely successful remakes both in Brazil and now internationally,” Ghiglione explained.

“Avenida Brasil 2 is something different from what we’ve done before because it will continue the story around fifteen years after the original Avenida Brasil ended. We’re very excited about it,” he said.

“The day Globo announced that we were going to have Avenida Brasil 2, my phone exploded with messages from international clients who had immediately heard the news. It was incredible,” he recalled.

“We’re already negotiating in several markets, and we’ll have news very soon. Certainly well before the series premieres, because interest is extremely strong. That makes us very happy, and we’re eager to work on its international distribution,” he revealed.

Another announcement from Globo’s Cannes showcase was its agreement with Endemol Shine Brasil to develop original entertainment formats with international sales potential. “That’s part of our search for innovation, for doing things differently at a time when the industry is changing. I think now, more than ever, we have to be creative, and these agreements demonstrate exactly that,” Ghiglione said.

“On the one hand, we have our traditional sales structure, which we expanded through last year’s reorganization and which is already delivering excellent results. For example, the adaptation of Señora del destino in Peru with América, which was a huge success, or the sale of Blood Red to the BBC, which was something completely unprecedented even for the BBC itself,” he highlighted. “We have that traditional side of the business, but we also need to be creative in other areas. That’s exactly what the co-development agreement with Endemol is about: our Globo Studios teams working together with the international market to develop successful formats, this time co-created by Endemol and Globo.”

Globo Honored by Mipcom and the United Nations

During Mipcom 2026, Globo received the Mipcom Recognition for SDG Impact, presented in association with the United Nations in recognition of its contribution to the Sustainable Development Goals (SDGs).

The recognition highlights Globo’s use of media, storytelling and responsible business practices to help advance social and environmental objectives.

The initiatives recognized include the company’s sustainability commitments, responsible audiovisual production practices and the treatment of social issues through its programming.

Globo reported that it had achieved significant environmental targets in 2026, including operating on 100% renewable energy and implementing practices designed to reduce waste and make audiovisual production more sustainable.

La entrada Pablo Ghiglione, Globo: “We’re Already Negotiating Avenida Brasil 2 in Several Markets” se publicó primero en TTV News.

During its pre-Mipcom showcase, the Brazilian media company confirmed Blood Red’s arrival in the UK, highlighted new adaptation agreements with SIC, Ay Yapım, and Alpha TV, and presented its partnership with Endemol Shine Brasil to develop original formats with global potential.

*with reporting by Carolina Mussio and Ana Paula Carreira from Cannes, France.

Globo kicked off its Mipcom 2026 agenda with a showcase at the Carlton Hotel in Cannes, announcing a new distribution agreement with the BBC for its original series Blood Red (Vermelho Sangue), alongside several international partnerships aimed at expanding the reach of its productions and formats into new markets.

The first season of Blood Red, a young-adult fantasy series combining supernatural elements, romance, and Brazilian mythology, will arrive in the UK through BBC Three and BBC iPlayer, Angela Colla, Head of International Business at Globo, announced during the showcase, titled How Premium Storytelling Creates Engagement Beyond the Screen.

“We are excited to announce here that the first season of Blood Red has been licensed to the BBC, bringing this extraordinary world to British audiences,” Colla said. “The BBC acquisition is another example of how understanding audiences helps stories travel further. And helping our partners find that audience connection is at the heart of what we do. And our work does not stop when the finished content is delivered. Together, we follow performance, share insights and work with partners to unlock each title’s full potential, from launch strategy to audience engagement.”

Rodrigo Nascimento, Head of Business Development and Sales – EMEA at Globo, highlighted that Blood Red became the most-watched Globoplay original series among younger audiences during its first 30 days on the platform. The show’s second season has just premiered in Brazil, demonstrating, according to the executive, how a story deeply rooted in Brazilian culture can connect with international audiences interested in fantasy storytelling.

Hosted by journalist Cecilia Malan, the presentation also featured the latest developments in Globo’s international adaptation strategy, with new projects moving forward in Portugal, Türkiye, and Greece.

One of the announcements came from Portugal, where SIC is preparing Avenida Portugal, its local adaptation of Brazil Avenue (Avenida Brasil), with filming scheduled to begin in November, according to Vanessa Fino Tierno, TV Business Director at SIC.

“Our partnership has lasted 30 years. We’ve acquired the best telenovelas, and now we’ve decided to adapt Globo’s best scripts,” said Tierno, who highlighted the success of SIC’s Portuguese adaptation of Pages of Life (Páginas da Vida) and confirmed that production on Avenida Portugal will begin next month.

Globo’s partnership with Ay Yapım was another highlight of the event. Following the Turkish adaptation of Brazil Avenue, titled Leyla, the companies recently renewed their agreement to develop three additional productions, beginning with a new version of Fina Estampa, under the international title The Life She Built.

“I find this relationship is like a drama. It’s a love story,” said Kerem Çatay, founder and CEO of Ay Yapım. “We will produce one of Globo’s titles a year. Leyla was the best example. As of tonight, we have the remake of Fina Estampa.”

Çatay also suggested that the collaboration could eventually work in both directions, with Globo exploring Ay Yapım’s catalogue for potential adaptations.

In Greece, Globo confirmed progress in its partnership with Alpha TV for the first international adaptation of The Others (Os Outros), one of Globoplay’s most successful original productions. The agreement also includes a local version of All the Flowers (Todas as Flores).

“In today’s market, proven IPs offer something valuable,” Nascimento explained. “A successful adaptation is not about recreating every detail. It is about identifying the emotional truths that made a story resonate in a specific territory, and reimagining them for a new audience and culture. That is why the strongest formats continue to travel. Not because they stay the same, but because they remain meaningful wherever they go.”

Globo and Endemol Shine Brasil to Develop Original Formats

Unscripted entertainment also featured prominently in the showcase, led by the announcement of a new strategic partnership between Globo and Endemol Shine Brasil, part of Banijay Latin America, to co-create original Brazilian entertainment formats with the potential to become global franchises.

Under the agreement, Globo will have priority rights to exploit the new formats across its portfolio of channels and platforms, while Endemol Shine Brasil will lead international opportunities through Banijay Entertainment’s global network of more than 170 labels across 25 territories.

Nani Freitas, CEO of Endemol Shine Brasil, and Laurens Drillich, CEO of Banijay Latin America, joined the presentation to celebrate a longstanding partnership that has delivered some of Brazil’s biggest entertainment hits, including Big Brother Brasil, No Limite, The Masked Singer, Dança dos Famosos, and The Wall.

“We are celebrating this new chapter. Our partnership goes back many years, and we have worked together on some of Brazil’s most successful entertainment formats,” the executives said. “We now have the opportunity to take this partnership even further, combining Globo’s creative strength with Endemol’s experience to create strong formats with global reach.”

Among Globo’s recent unscripted successes, Nascimento highlighted Stars of the Show, whose third season reached more than 75 million people and generated 110 million views across social media platforms.

Super Dramas and Audience Engagement

Beyond the commercial announcements, Globo’s presentation focused on its strategy to develop content capable of building lasting relationships with viewers beyond the screen.

“Today, it’s not about reaching millions, it’s about generating relevant conversations,” Colla said. “A plot can bring you into a story, but characters, emotional investment, moral dilemmas, and complex relationships are what keep you there and drive conversations.”

The executive explained that Globo uses the term super dramas to describe productions that combine strong emotional arcs, memorable characters, and lasting relationships with audiences across different platforms and generations.

In this context, the company presented To Love Is to Care (Quem Ama Cuida), its latest international offering in the genre, combining high production values with a cinematic approach. During the event, Globo screened exclusive footage from the telenovela and a message from Leticia Colin, one of its stars.

Nascimento also highlighted the reach of Three Graces (Três Graças), which connected with more than 146 million Brazilians, and the impact of the remake of Anything Goes (Vale Tudo), which extended conversations about its characters to social media.

As an example, Colla mentioned the creation of a real social media profile for Maria de Fátima, a character from Anything Goes, allowing viewers to continue interacting with her beyond the episodes.

The executive also emphasized the social impact of Globo’s fiction, noting that searches related to Alcoholics Anonymous increased by more than 150% in Brazil after a character attended a meeting of the organization.

This aspect of Globo’s storytelling will be recognized during Mipcom 2026, when the company receives the MIPCOM Recognition for SDG Impact, presented in partnership with the United Nations.

In streaming, Nascimento also highlighted the performance of The Playoffs, which achieved the widest reach for a Globoplay production in five years, and Emergency 53, which became the platform’s most-consumed fiction title during its first seven days.

“We believe scale is not about reaching everyone with the same story. It’s about understanding that different audiences have different needs,” Colla said.

The presentation concluded with a reference to the return of Brazil Avenue, one of Globo’s most successful titles, and an invitation to international buyers to explore new collaboration opportunities during Mipcom 2026.

La entrada Globo Announces Blood Red Sale to BBC and Unveils New International Partnerships in Cannes se publicó primero en TTV News.

The companies announced a strategic partnership to develop new Brazilian-born entertainment IP, with Globo holding priority rights for local exploitation and Endemol Shine Brasil leading international opportunities through Banijay Entertainment’s global network.

Endemol Shine Brasil, part of Banijay Latin America, and Globo have announced a strategic partnership to co-create original entertainment formats, aiming to develop Brazilian-born franchises with international potential.

The collaboration brings together the creative and strategic expertise of Endemol Shine Brasil, supported by Banijay Entertainment’s global footprint, with Globo’s proven track record in creating and producing content for Brazilian audiences.

The two companies have a long history of collaboration on some of Brazil’s biggest entertainment hits, including Big Brother Brasil, No Limite (Survivor), The Masked Singer, Dança dos Famosos, and The Wall, among others. Having successfully adapted major international formats for Brazilian audiences, they will now focus on developing original intellectual properties with local relevance and global potential.

“Our partnership with Globo goes back many years, all the way to Endemol’s arrival in Brazil. The combination of our expertise creates a highly powerful environment for developing culture-defining entertainment,” said Nani Freitas, CEO of Endemol Shine Brasil.

“That is why it is especially meaningful to take another step forward in this relationship and join forces in the creation of new entertainment formats from the very beginning of the development process, with the potential to connect audiences far beyond our market,” she added.

Amauri Soares, Executive Director of Globo Studios, highlighted the significance of the partnership as part of Globo’s strategy to expand its original content development capabilities.

“Globo has been expanding investments in creative development hubs, connecting our talent with strategic partners to accelerate the creation of original formats,” he explained.

“By bringing together Globo’s creativity with the international expertise of Endemol Shine Brasil and Banijay Entertainment, we are taking another step toward transforming our studios into a hub for developing Brazilian intellectual properties with global reach,” he added.

Under the agreement, Globo will have priority rights to exploit the new formats across its portfolio of channels and platforms, while Endemol Shine Brasil will lead international opportunities through Banijay Entertainment’s global network of more than 170 labels across 25 territories.

Laurens Drillich, CEO of Banijay Latin America, also welcomed the agreement, emphasizing the importance of investing in new original IP in today’s entertainment landscape.

“Everyone knows launching new original programming in our markets is no easy task, which makes this partnership all the more significant,” he said. “I’m very excited and proud Endemol Shine Brasil has the possibility to do exactly that with a major player like Globo. I can’t thank Amauri enough for this great opportunity to collaborate.”

Through this initiative, both companies aim to build on their successful track record to develop a new generation of original entertainment formats from the ground up, further strengthening Brazil’s position as an international hub for entertainment IP creation.

La entrada Endemol Shine Brasil and Globo Partner to Create Original Formats with Global Potential se publicó primero en TTV News.

With a strategy aimed at audience retention and global reach, the company presents a catalog led by To Love is To Care, Globoplay Originals, and formats.

In a global scenario focused on audience attractiveness and retention, the ability to generate conversations and deep connections with the public has become a strategic vector for the audiovisual industry. It is with this vision that Globo participates in the 42nd edition of Mipcom Cannes, presenting an ecosystem of productions structured to meet different consumption profiles and platforms, from wide-reach telenovelas to targeted series and formats.

“A plot attracts the viewer, but it is the human journeys, contemporary conflicts, and real emotions that hold the audience’s attention. We want to show Globo’s power in transforming premium content into cultural phenomena capable of connecting with different audiences across multiple platforms and generating business opportunities for partners around the world, taking the expertise we developed in Brazil to drive engagement, relevance, and value in different markets,” comments Angela Colla, Head of International Business.

The Super Dramas combine the narrative tradition of telenovelas, production excellence, and the ability to generate high audience engagement. Among the main titles presented at Mipcom are To Love is To Care, currently airing during Brazilian prime time and which impacted more than 119 million people in its first 12 weeks of broadcast alone, and Three Graces, which reached 146 million Brazilians.

In the universe of Globoplay Original series, one of the highlights is The Playoffs, consolidated as the highest-reach original fiction series in the platform’s history in the first seven days following its premiere. The portfolio also features the acclaimed Emergency 53, winner of the Studio Babelsberg Production Excellence Award at the Berlinale, the fantasy production Blood Red – Under the Moonlight, and the dramatic comedy Single Together.

Additionally, Globo reinforces the strength of its Intellectual Properties by presenting acclaimed formats with a proven capacity for international adaptation. Bets include the launch of the original musical reality show The Star of the Show, the drama series The Others, which will soon receive an adapted version in Greece, and the telenovela Pages of Life, a format that has already demonstrated ratings success with its Portuguese adaptation broadcast by SIC.

“Our presence in Cannes reflects the strength and diversity of our ecosystem. We want to strengthen our telenovelas as premium content with global reach, drive the Globoplay Original series portfolio to multiple audiences, and consolidate our formats as proven successful IPs with high capacity for international adaptation,” adds Angela.

Globo Schedule at Mipcom

October 11 (7:30 PM): Globo’s showcase, with the theme “How Premium Storytelling Creates Engagement Beyond the Screen”, will be presented by Angela Colla and Rodrigo Nascimento, with journalist Cecília Malan as moderator.

October 13 (10:30 AM): Alex Medeiros, Head of Content at Globo, participates in the panel “Commissioning IP for a Multiplatform World”.

October 14 (11:00 AM): Globo receives the prestigious Mipcom 2026 Recognition for Impact on Sustainable Development Goals (SDGs), awarded in partnership with the United Nations (UN).

October 14 (3:20 PM): Rodrigo Nascimento, Head de Desarrollo de Negocio – EMEA, participates in the panel “Beyond the Platform: Building Global Audiences in a Fragmented World”

La entrada Globo Brings Portfolio Focused on Engagement to Mipcom se publicó primero en TTV News.

The deal reinforces Globo’s position in the format rights market, reaffirming the universality of its catalog for adaptations across different territories and cultures.

The first international version of the acclaimed drama Intolerantes is already in production, following a format sales agreement between Alpha TV and Globo. Produced by Primavisione, the local adaptation is directed by Alexandros Avranas.

Created and written by Lucas Paraizo and directed by Luisa Lima, Intolerantes follows two neighboring couples who become embroiled in a conflict after a fight between their teenage children, triggering an escalation of tension with absurd consequences. What begins as a trivial disagreement grows into a broader exploration of how far people can go when dialogue breaks down. In Brazil, the franchise’s success was reinforced by the premiere of its third season this year.

To follow the start of production, writer Lucas Paraizo visited the set in Greece: “I was on the set of the Greek version of Intolerantes, a series I created, and had the pleasure of watching the filming of one of the most important scenes of the first season: the scene in which the characters Cibele and Wando confront each other over their children’s fight. I had the pleasure of witnessing the enthusiasm of the cast, the technical crew and director Alexandros Avranas, whom I have admired since he directed the feature film Miss Violence and won the Best Director award at the 2013 Venice Film Festival. I’m curious to see this new version of the series and I’m sure it will be a success in Greece, as it was in Brazil, countries that have a great deal in common.”

The deal reinforces Globo’s position in the format rights market, reaffirming the universality of its catalog for adaptations across different territories and cultures. Recently, the company saw local versions of the telenovelas Senhora do Destinoand Páginas da Vida air in Peru and Portugal, respectively.

“The start of production of the Greek version of Intolerantes is another important step in our international formats strategy. The partnership with Alpha TV demonstrates the strength of Brazilian storytelling that transcends borders. At the heart of Lucas Paraizo’s script are human relationships, and we are excited to see how this story will resonate with Greek audiences,” said Angela Colla, Globo’s Director of International Business.

“Our adaptation of Intolerantes underscores Alpha TV’s strong commitment to bringing top-tier dramas and cinematic quality to the Greek market. Partnering with a global powerhouse like Globo provides us with the creative foundation to produce something truly exceptional. Lucas Paraizo has written a narrative that directly reflects modern society, showing how quickly community bonds can break down when people stop talking to one another. Under the visionary direction of Alexandros Avranas and led by a phenomenal cast, we are elevating this remarkable Brazilian psychological drama into a high-end production with a distinctive cultural identity. It is a privilege to collaborate with Globo to bring new life to a story that is as globally relevant as it is locally moving,” said Christos Kompos, Alpha TV’s Director of Programming.

La entrada Globoplay Announces Greek Version of Intolerantes for Alpha TV se publicó primero en TTV News.

Story created by Walcyr Carrasco and Claudia Souto combines production technology, classic melodrama, and audience engagement.

During Mipcom in Cannes, Globo presents To Love is To Care to the international market, its newest Super Drama that has been winning over audiences in Brazilian primetime through a narrative combining passion, revenge, and overcoming adversity.

Alongside hits such as Racing Heart and Three Graces, the title reinforces Globo’s strategy of investing in large-scale emotional stories capable of generating engagement beyond the screen and connecting with diverse audiences.

“Super Dramas represent the best of the Brazilian telenovela tradition combined with Globo’s production excellence. They are stories that touch hearts, spark conversations across different generations, and create deep connections with the audience, far beyond each episode. To Love is To Care brings together all these elements: a strong female lead, a great love story, a mystery that grips the audience, and universal themes that cross borders. It is exactly the kind of narrative with the potential to engage viewers anywhere in the world,” explains Angela Colla, Head of International Business at Globo.

Created and written by Walcyr Carrasco (International Emmy winner for Hidden Truths) and Claudia Souto, with artistic direction by Amora Mautner, To Love is To Care is a Super Drama that follows the transformation of Adriana (Leticia Colin), a woman who, faced with irreplaceable losses, discovers the strength to start over, driven by a deep thirst for justice. The story features an urban, contemporary plot that dialogues directly with classic melodrama, betting on heightened emotions, twists, and turns.

“Adriana is not a fragile heroine, but an empowered woman, capable of standing up for herself and her loved ones. The telenovela features a great love story between Adriana and Pedro, and a major mystery, as we will have a ‘who done it?’,” highlights Walcyr Carrasco. “She is a woman of the people, who fought hard for everything she achieved. She has healing in her hands, not only because of her profession, but because she truly cares, embraces, welcomes, and is always offering comfort to someone. And a great injustice shatters this woman’s life, as, beyond taking away her freedom, it separates her from her great love, Pedro,” adds Claudia Souto.

The starting point that triggers a major turning point in the protagonist’s life is a devastating flood right in the first episode. To bring this crucial moment of the narrative to life, Estúdios Globo executed a large-scale operation during the filming of the scene. The production, which mobilized around 270 professionals, combined special effects (FX), digital visual effects (VFX), and virtual production using high-resolution LED panels. Filming involved distinct stages across location shoots in São Paulo and Rio de Janeiro, including the studio lot at Estúdios Globo and the use of a 13,000-square-meter artificial lake.

The strength of To Love is To Care can already be observed in its performance in Brazil. In its first 12 weeks, the broadcast of To Love is To Care reached over 119 million Brazilians. Digital engagement mirrored this success: the hashtag #QuemAmaCuida spent over 13 hours among Worldwide Trending Topics and 97 hours in Brazil’s Trending Topics, while interest in the storyline generated more than 139,000 Google searches since its premiere.

In addition to To Love is To Care, Globo is also taking the Super Dramas Racing Heart and Three Graces to Mipcom, plots that reached 138 and 146 million Brazilians, respectively.

La entrada Globo Launches To Love is to Care at Mipcom se publicó primero en TTV News.