The production was the absolute ratings leader in its time slot on Telefe, with an average audience share of 49.46%.

A Globoplay Original Telenovela, All the Flowers, premiered on Monday the 23rd on Telefe and has already won over Argentine audiences. The production was the absolute ratings leader in its time slot, with an average audience share of 49.46%.

Written by João Emanuel Carneiro, author of Brazil Avenue, one of Globo’s best-selling titles and also a hit on Telefe, All the Flowers features a storyline marked by ambition, complex family relationships, and twists that drive the narrative from the very first episode.

With artistic direction by Carlos Araújo, the story follows Maíra (Sophie Charlotte, from Iron Island), a young blind perfumer whose life changes radically after the mysterious death of her father — orchestrated by her own mother. Convinced by Zoé (Regina Casé, from A Mother’s Love) to travel to Rio de Janeiro to donate bone marrow to her sister Vanessa (Letícia Colin, from Where My Heart Is), Maíra agrees to help without realizing she will be manipulated and become a victim of both women’s ambition and envy. Mother and daughter will stop at nothing to use and destroy her, unleashing a story of betrayal, power, and revenge that will test her strength, her ability to reinvent herself, and her right to live her own love story.

During its run on TV Globo between September and November 2023, All the Flowers reached more than 118 million viewers in Brazil. The following year, the telenovela won the Rose d’Or Latinos for Best Telenovela.

La entrada All the Flowers premieres in Argentina and leads the ratings se publicó primero en TTV News.

The executive delivered a special keynote address at the event, where he shared the group’s plans to expand into the market, seeking new collaboration opportunities within the industry.

Produced by Luis Cabrera and Ana Paula Carreira, from Miami

At Content Americas in Miami, Darío Turovelzky, CEO of Telefe, gave a keynote interview in which he revealed his vision for the new phase of Argentina’s leading broadcaster.

Following its acquisition in October by a local media holding company, Telefe is entering a phase marked by greater market openness and a renewed focus on collaboration, with opportunities encompassing production, co-production, distribution, strategic alliances, and digital innovation.

With 14 consecutive years of leadership in Argentina, Telefe is the leading entertainment brand in its market, with an ecosystem that includes sports, streaming, consumer products, entertainment, fiction, news, digital platforms, and a powerful production hub equipped with state-of-the-art technological infrastructure.

“Telefe is the leading channel with almost 50% of the audience share,” Turovelzky began his keynote address, in which he detailed the strategic priorities guiding this new phase and how Telefe seeks to expand its international reach, positioning itself as an active partner for the global industry within a context of audiovisual ecosystem transformation and multiplatform expansion.

“Today in Latin America there are major production hubs, including Telefe. We have produced projects for the UK, Spain, for platforms like Netflix, and for companies like Fremantle,” the executive continued.

“Thinking about Telefe Studios, today we have a library of IPs that includes Sres Papis, one of the top 5 most adapted series worldwide,” he stated. “Today we are open to co-producing; exploring new ideas from anywhere,” highlighting his trip to Korea, where vertical content is booming. “I just came back from Korea, which is one of the places where vertical series are a billion-dollar market. We are exploring that here as well.”

The executive spoke about the new phase they are beginning and what the previous one taught them in terms of growth and experience. “The time with Paramount taught us a lot about the world of streaming and AVOD. Now, with a local owner, everything is happening much faster. The new owners are eager to invest and grow the brand.”

In this regard, Turovelzky listed the key words they have in mind to continue this growth: “Flexibility, the ability to adapt our business models without getting stuck. Experience, not just as creators of experiences, but because of what we have already accomplished. And efficiency, which sometimes sounds like cutting corners, but it’s one of the greatest assets we have in the industry.”

“Of course, without neglecting talent and recognized IPs,” he added. “We have many IPs that are very successful, with many years of history.”

“The human capital and talent we have in Argentina, and at Telefe, is exceptional. Today, we need more tax-rebate agreements or fiscal incentives. We’re in a position where we’re going to make every effort to compete with territories that offer better financial tools,” he explained.

Looking ahead, the executive announced that the group will be participating in the Iberseries & Platino Industria pitch, where they will be “open to receiving ideas, for Telefe and for others.”

La entrada Darío Turovelzky Details Telefe’s New Growth Phase at Content Americas se publicó primero en TTV News.

The new international unit integrates development, co-productions, distribution, and strategic alliances into its creative and production hub, backed by the hallmark of a leading brand and a dominant digital ecosystem.

Telefe announces the launch of Telefe Studios, its new international business unit aimed at expanding its creative and production capacity on a global scale. The initiative marks a strategic step in Telefe’s evolution and consolidates its position in the international entertainment industry.

Telefe Studios is born as a comprehensive creative and production hub, combining development, premium production, co-production, international distribution, strategic alliances, and digital innovation. The unit boasts state-of-the-art technological infrastructure and highly experienced creative and technical talent, enabling it to tackle projects in multiple genres and formats, adapted to new consumption dynamics and the standards of major global players.

With a flexible structure, Telefe Studios promotes co-production models and strategic alliances with studios, platforms, broadcasters, and brands, adapting to the specific needs of each project and market.

Telefe Studios is led by Darío Turovelzky, CEO of Telefe; Mercedes Feü, Senior Director who, in addition to her responsibilities as Head of Acquisitions, also oversees International Business, Production Services, and Distribution; and Iván Stoessel, in charge of Content Development. This leadership structure integrates strategic vision, extensive market knowledge, and creative focus, ensuring a comprehensive approach to each project.

“With Telefe Studios, we are taking a decisive step in Telefe’s evolution toward the global market. We are building this unit on a leading audience brand, a solid multiplatform ecosystem, and a first-rate production infrastructure, designed to make us a hub capable of hosting and developing high-level productions, creating and amplifying content with true international reach,” said Darío Turovelzky, CEO of Telefe.

Telefe Studios leverages the historical know-how of Argentina’s number one entertainment, fiction, sports, and news brand, with a cross-cutting perspective and a proven ability to create mass-market content with a distinct identity. At the same time, its experience in digital innovation allows it to explore new formats and multiplatform narratives, including the development of vertical fiction and content for digitally native audiences. It also manages a library of successful titles, including original content and formats. This approach allows it to maximize the value of each IP and extend its lifecycle across different business models and platforms.

With this launch, Telefe Studios positions itself as a key unit for the company’s international growth, aligned with new consumption dynamics, collaborative production models, and the growing demand for content on a global scale.

La entrada Telefe Announces the Launch of Telefe Studios se publicó primero en TTV News.

The drama will premiere this Monday, January 19th, on the Argentine channel under the title Bahar.

This Monday, January 19th, at 6:00 pm, Bahar, a moving and modern Turkish production, arrives on Telefe, promising to captivate Argentine audiences. This series, which has been a great international success, stands out for its universal message about a woman’s inner strength and resilience.

After twenty years of postponing her dreams for the well-being of her family, Bahar’s life takes a radical turn. An unexpected diagnosis forces her to confront her present and gives her the necessary impetus to resume her career as a doctor. However, her return to the demanding world of hospitals will not be easy: she will have to prove her worth in an environment led by her own husband, who is hiding a double life, and find the strength to rebuild her identity amidst a betrayal that will change everything.

This production features a masterful performance by the multi-award-winning Demet Evgar, who skillfully balances the drama and resilience of the protagonist. She is joined by Mehmet Yilmaz Ak, playing Dr. Timur, and the renowned Buğra Gülsoy, who portrays Dr. Evren, a pivotal figure in the new path Bahar chooses to embark upon.

Bahar was a resounding success with audiences around the world. An inspiring drama with a universal message about the value of resilience and women’s ability to reinvent themselves.

The Turkish drama is distributed internationally by Madd Entertainment as Blooming Lady.

La entrada Telefe Sets Premiere Date for Madd Entertainment’s Blooming Lady se publicó primero en TTV News.

The channel’s current Senior Director of Programming and Content adds the areas of Acquisitions and Communications to his responsibilities.

Federico Levrino, current Senior Director of Programming and Content at Telefe, is expanding his role by adding the areas of Acquisitions and Communications to his responsibilities.

In this new phase, Levrino will report directly to Darío Turovelzky, CEO of Telefe.

This expansion unifies all of Telefe’s strategic programming and content areas -both linear and digital- under the same Directorate, with the aim of consolidating integrated management to continue strengthening the brand’s identity, its connection with audiences, and the multiplatform expansion of its content.

With more than 30 years of experience in the industry, Federico Levrino is a key figure within Telefe’s creative and production ecosystem. He joined the company in 2003 and has held various roles in production, working on some of its most successful programs, and later in different positions within the Artistic and Programming departments.

Darío Turovelzky, CEO of Telefe, stated: “Federico Levrino combines great artistic sensibility with a very clear strategic vision. Throughout his career, he has distinguished himself through his ability to innovate, integrate, and enhance the creative talent of his teams. This new structure for the Programming department will allow us to optimize our processes with a commitment to continued evolution.”

La entrada Federico Levrino to Take On Expanded Role at Telefe se publicó primero en TTV News.

The Turkish drama will premiere very soon on the Argentine channel under the title Aile, lazos de pasión.

Aile, lazos de pasión, an intense and acclaimed Turkish production that combines family drama, romance, and suspense, is coming soon to Telefe.

This series, which has been a phenomenon in Turkey and has garnered great international success, delves into the complex world of a family marked by power and secrets.

The plot centers on Aslan Soykan, the charismatic but enigmatic leader of Istanbul’s most influential family. His life takes an unexpected turn when he meets Devin Akın, a brilliant psychologist who bursts into his world. As their intense relationship progresses, Devin will confront the matriarch, a woman who exerts ruthless control over the family, forcing Aslan to grapple with his love and loyalty to the clan.

The cast of this production is led by two of Turkey’s biggest stars: Kıvanç Tatlıtuğ (Aslan) and Serenay Sarıkaya (Devin). Alongside them, Nur Sürer plays the formidable matriarch, Hülya.

Aile, lazos de pasión, produced by Ay Yapım and distributed by Madd Entertainment as The Family to over 140 countries, has been acclaimed for its bold script and high-caliber performances, offering audiences a captivating drama about the price of power and the complexities of family dynamics.

La entrada Madd Entertainment’s The Family to Premiere on Telefe se publicó primero en TTV News.

The drama will premiere “very soon” on the Argentine channel under the title Bahar.

Coming soon to Telefe is Bahar, a moving and modern Turkish production that promises to captivate Argentine audiences. This drama, which has been a huge international success, stands out for its universal message about a woman’s inner strength and resilience.

The plot follows Bahar, a woman who abandons her career as a doctor for her family and, following a serious illness, decides to return to her vocation after twenty years. Her return to the hospital forces her to work with her husband (chief of surgery) and confronts her with painful truths about marital betrayal, turning it into a drama about overcoming difficulties and the search for personal happiness.

The cast of this production is led by the acclaimed Demet Evgar in the role of Bahar. Alongside her, Mehmet Yilmaz Ak plays her husband, Dr. Timur, and Buğra Gülsoy plays Dr. Evren, a key character in Bahar’s story.

Bahar was a resounding hit with audiences around the world. An inspiring drama with a universal message about the value of resilience and women’s ability to reinvent themselves.

The Turkish drama is distributed internationally by Madd Entertainment as Blooming Lady.

La entrada Madd Entertainment’s Blooming Lady Lands in Argentina on Telefe se publicó primero en TTV News.

The premiere episode reached more than 1.7 million viewers, representing 4% of the Argentine population, and generated significant interest across all platforms.

Deception (La Traición) premiered successfully on Telefe. The Turkish drama produced by TIMS&B Productions was licensed by Inter Medya to the Argentine network and debuted to resounding success.

Aired during prime time, Deception premiered as the number one program in its time slot, reaching a 7.67 rating and a remarkable 47.51% audience share, surpassing its closest competitor by +121% in rating and +26 percentage points in audience share.

The premiere episode reached more than 1.7 million viewers, representing 4% of the Argentine population, and generated great interest across all platforms.

On Telefe’s official digital platform, MiTelefe, the series attracted 11,200 unique users and generated 193,700 total video minutes (TVM) during its live broadcast, highlighting its strong performance across all platforms.

This strong debut underscores the continued global demand for Turkish content and reflects the success of Inter Medya’s collaboration with major international networks. With its compelling storyline and broad appeal, Deception (La Traición) is expected to maintain its strong momentum throughout its run on Telefe.

La entrada Deception, the Turkish Drama From Inter Medya, Debuted With Great Success on Telefe se publicó primero en TTV News.