The company is strengthening its global content strategy with the addition of an executive who brings extensive international experience in content creation, production, and development.
Secuoya Studios has announced the appointment of José María Caro as its new Chief Content Officer, further reinforcing the company’s global content strategy. In this role, he will lead the creative development of new projects, define the editorial direction of productions, and oversee the company’s sales strategy and international market expansion efforts. He will also focus on strengthening relationships with creators, talent, and strategic industry partners to continue driving locally rooted stories with global appeal.
With this appointment, the company takes another step forward in its positioning as a leading international studio. In just five years, Secuoya Studios has established itself as a strategic partner for the creation and production of films, series, and unscripted content across multiple genres and markets, and is now entering a new phase of growth and international expansion.
“José María Caro brings together an exceptional combination of creative vision, international experience, and deep expertise in content development and production. His arrival reinforces Secuoya Studios’ commitment to a strong and distinctive strategy, consolidating our position as a studio focused on creating meaningful stories with a unique identity and the ability to connect with global audiences, while also driving new opportunities for growth and international expansion,” said Raúl Berdonés, Executive Chairman of Secuoya Content Group.
For his part, José María Caro said he is “thrilled to join Secuoya Studios, a leading company in the audiovisual industry with a unique market position and a clear ambition for global growth.” He added that he is approaching this new chapter with great enthusiasm and with the goal of contributing to the company’s international expansion and strategic development.
He also highlighted that “Secuoya Studios has extraordinary talent, vision, and potential to continue growing in the global market,” adding that he is “very excited to be part of that journey.”
José María Caro joins the studio after recently concluding a professional chapter at HBO Max, where he served as Head of Original Fiction Production for Spain. Throughout his career, he has held several senior positions at companies including Amazon MGM Studios, Middle East Broadcasting Center, and Originals Media Group, building extensive expertise in content creation, production, distribution, and management.
After several years developing his career across the Middle East and Asia-Pacific, he worked as Head of Content, Executive Producer, Director, and Deputy Director at companies such as Mediapro ME, MBC (Middle East Broadcasting Center), and Originals Media Group.
He later joined Buendía Estudios, where he served as executive producer on series such as La cocinera de Castamar. He subsequently became Head of Spanish Original Series at Amazon MGM Studios, contributing to high-profile projects including Reina Roja and Los Farad, among others.
This appointment reflects the company’s commitment to further strengthening its independent studio model, built on creative excellence, intellectual property development, and the production of high-value content for international platforms and broadcasters.
