In the following report, ttvnews compiles the testimonies of buyers interviewed in the third quarter of the year to decipher the main trends among the most in-demand genres and formats in the international market.

In an industry as ever-changing as entertainment, it is imperative to stay ahead of the latest trends and understand what the international market is demanding in terms of content.

To this end, ttvnews presents the Buyers: What Are They Looking For? initiative to gain firsthand insight into the programming needs of buyers around the world.

This time, we compiled a new collection of testimonials obtained in recent months of the year to list the common threads and decipher the types of content most in demand by platforms and channels in Latin America and the international market.

Always successful and easily adaptable, entertainment formats continue to be a major trend among buyers in the region. As explained by Mariano Mosca, Manager of Programming and International Development at Canal 4 in Uruguay: “What we look for in the markets are formats that can be adapted in Uruguay, aiming to be able to produce them in Uruguay, also with an international perspective.”

On the other side of the coin, one of Latin America’s quintessential genres is the telenovela, a content that is always sought after by channels and platforms.

“What we generally look for are telenovelas, but we realize that nowadays we have to look at everything, because there are very interesting productions, quality content, and impact for the audience,” said Goyo Garcia, Content Acquisitions & Sales Manager at SBT. “You have to be attentive to the content, wherever it comes from, and you have to be informed and have consumption data from other markets, other countries, and other platforms, to understand when that impact can also be realized in Brazil.”

“We are the first window for Telemundo’s superseries in all of Mexico. In other words, you won’t find them anywhere else in Mexico other than Unicable,” emphasized Raquel Rocha, director of Unicable Mexico.

“We’ve also started acquiring Turkish series, so what we’re looking for and what we’ve seen our audience ask for are exciting stories. We also have this content that we acquire, which ranges from soap operas that have made history in the company, on Televisa, obviously, like these great superseries that Telemundo also gives us. It’s a good mix of emotions and great stories that have connected with the audience.”

Within dramas and fiction, there are those who also seek specific content for a target audience, such as women or kids.

“At the audience level, our priority is content for young people between 18 and 24 years old, particularly women,” said Francisco Morales, Head of Content Strategy and Acquisitions, Prime Video Latin America. “We’re looking for content for women over 35, where the Ugly Betty content fits in very well, as it was revived with this audience in mind. But our priority is four-quadrant content that reaches a mass audience.”

Targeting a children’s audience, Mariana Hidalgo, Programming Director of NTV Chile, explained: “Animated programs will always work in preschool. We all know this because we also work in the preschool world. But we’ve also seen that there are programs that break the routine, that finally take a break, and that motivate children to be active, and that also have very good reception, with good ratings.”

Finally, there are also those programmers and buyers who, rather than being tied to a particular genre or content, seek variety for their audiences.

Carolina Sefair, CEO of Metro Televisión, stated: “Our catalog is broad and diverse; it’s not limited to a specific genre or format. This variety allows us to respond to the different client profiles we work with.” We have high-quality films, dramas, children’s content, and documentaries, from art and music to wildlife. We look for relevant, innovative works with international potential, in addition to carefully curating projects that we believe can travel to new territories or open up underexplored markets.

“The main entertainment platform is called Fawesome, and now in English it has a fairly wide variety of content: films, series, and reality shows,” said Jorge Balleste, Director of Content Alliances and Acquisitions for US Hispanic at Future Today. “We are now launching the Spanish-language version. This Hispanic market has very different tastes than years ago, and what was traditionally a hit: a soap opera, a movie. That’s part of it, but it can’t be the only thing. Users are demanding much more: European series, Asian series, vertical content, podcasts.”

The first two 2025 compilation reports can be found here and here.