In the following report, ttvnews compiles testimonials from buyers interviewed in the last quarter of the year to decipher the main trends among the most in-demand genres and formats in the international market.
In an industry as dynamic as the entertainment industry, it is imperative to stay ahead of the latest trends and know what the international market is demanding in terms of content.
To this end, ttvnews presents the Buyers: What Are They Looking For? initiative, to learn firsthand about the programming needs of buyers worldwide.
In this report, we have compiled a new collection of testimonials obtained in the last few months of the year to identify commonalities, and decipher the types of content most in demand by platforms and channels, in Latin America and the international market.
This time, the key word among buyers is undoubtedly “variety”, with acquisitions executives who, far from being tied to a specific genre or format, are looking for a wide range of content options to add to their catalogs.
“We’re looking for content that engages with the diversity of our portfolio,” said Bruno Zanoni, Programming and Acquisitions Director at Stenna Group. “Since we work with channels ranging from children’s programming to sports, including travel, the financial market, and journalism, we need projects that expand that variety and offer new possibilities for each vertical.”
“You don’t always go to a market looking for specific content,” said Gachi Ciurluini, VP of Content Strategy at Canela Media, echoing this sentiment. “Often, you go to build alliances, to strengthen strategies. Today, it’s very much about collaboration and knowing how to leverage the tools we have around us. Canela Media is characterized precisely by its diversity: kids, music, sports, and other verticals that complement and strengthen the group’s main offering.”
“At Yolu, we approach markets with a broad perspective and a strong focus on business opportunities,” explained Tamara Oliveri, Head of International Content Latam & US Hispanic at Yolu. “In Latam-USH, we are expanding our portfolio beyond traditional fiction, focusing on docu-realities that generate conversation and build community. At the same time, we continue to invest in fiction capable of creating a strong emotional connection with the audience and differentiating themselves in an increasingly competitive environment.”
Patricia Daujotas, Content Director of Canal 10 in Uruguay, stated that beyond specific titles, it’s about seeking out the latest trends. “Beyond understanding and studying audience behavior in depth to grasp the relevance of content and, based on that, knowing what to look for in each market, we always attend events with a keen eye, searching for global trends and innovations that will surprise and complement our content offering. We don’t limit ourselves to general searches.”
“Generally, we look for action, adventure, and comedy content, without venturing into horror genres, but we are always open to reviewing the catalogs presented to us and, if there is an opportunity, fitting them into our programming,” added Giovanni Zárate Oliveira, Programming and Content Director of UNIFE Mexico.
With content acquisition as a new business focus, Enrique Domínguez, CCO of Grupo Multimedios Mexico and General Director of Canal 6, also emphasized the importance of variety: “Content acquisition hadn’t been a model that particularly interested us, but last year we decided to revisit the fiction side and premiered this format called Cuando los angeles caen. It has been a wonderful product and very well received by the audience.”
“So, one of the main challenges, certainly for 2026, will be placing this product in the markets and seeing what we can find, especially in co-productions and partnerships. Undoubtedly, these would have to be dramatized formats, short and standalone. That’s what interests us about the markets.”
Begoña Esteban, Head of International TV Sales and Acquisitions at Pink Parrot Media, is also looking for varied content, but always focused on titles for the whole family. “In international markets, we look for films and series with their own identity, a meaningful message, and a level of script and production in line with the standard of our parent company, Carpediem Film & TV. We are especially interested in projects that offer heartfelt family entertainment, memorable characters, and clear potential for international distribution.”
“We regularly search for catalogs of Spanish-language films. The larger the catalog, the better, because it makes it easier for us to deliver and prepare metadata,” said Arturo Chávez, Managing Director of Delart Distribution. “We also look for recent films to strengthen our catalogs when we offer new releases on platforms.”
Also on the topic of films, Joao Worcman, CCO and VP of Acquisitions and Sales at Sofá Digital and Synapse Distribution, said: “When I go to markets, I look for titles and films for all our distribution windows. We look for films or feature films with good stories; from great directors, female revenge films, erotic dramas, and also family films. We have a curation process where we place great importance on the quality of the films, and we achieve a lineup with very high-quality films.”
The first three 2025 compilation reports can be found here:
