In the following interview with ttvnews, Tatiana Costa, Director of Digital Content Management and Pay TV Channels at Globo, shares what content they want to add to their catalog in the international market.

In an industry as evolving as the entertainment industry, it is imperative to stay one step ahead of the latest trends and know what the international market demands regarding content.

To this end, ttvnews presents the Buyers: What are buyers looking for? Initiative to learn first-hand about the programming needs of buyers around the world.

This time, we spoke to Tatiana Costa, Director of Digital Content Management and Pay TV Channels at Globo:

What type of content is most in demand with your audience today?

What really drives us are Brazilian stories. That’s Globoplay’s biggest differentiator.

I’d highlight our original telenovelas. And we have a very rich pipeline of upcoming premium series.

What content would you highlight among the ones that work best and are currently being developed by the company?

We just wrapped Raúl Seixas, the story of this iconic Brazilian musician, producer, and songwriter, and it’s doing really well.

And now, in the second half of the year, we have more genre-focused drama series.

We’ve got Perfect Days, a thriller by Rafael Montes. It’s an IP, an adaptation of Rafael Montes’ best-selling book Perfect Days, which we turned into an 8-episode limited series.

Right after that, we have a suspense series produced by Studios Globo, more focused on thriller and the supernatural, which will also be a test.

What types of content, formats, or genres are you looking to acquire or develop?

What we’re building is an extremely diverse Brazilian portfolio, with Brazilian stories, but also films, series, and documentaries. They’re very important for the Globoplay platform.

Today, Globoplay is already recognized as the home of Brazilian documentaries, largely because of the huge collection from TV Globo. That really helps feed biographies, true crime, which are always present in our journalism, for example. So, it’s about having this broad and diverse catalog.

This is what we’re building for the future. Sports are also a key part of our strategy, which really sets us apart from the competition.

Is there a particular trend you’re following closely in the market?

Right now, as a trend, since we already have a solid base, we’re going to focus a lot on certain niches and genres.

They’re going to be micro-dramas, around a minute and a half to two minutes long, melodramas more targeted at kids, kind of like a pilot.

We’re doing it to see how it performs. We still don’t know if it’ll be on Globoplay or if we’ll put it on another platform, but we’re really eager to test out these short stories. It’s another way to develop, think, and engage audiences.