In the following interview with ttvnews, Raquel Rocha, Director of Unicable Mexico, shares what content they want to add to their catalog in the international market.

In an industry as evolving as the entertainment industry, it is imperative to stay one step ahead of the latest trends and know what the international market demands regarding content.

To this end, ttvnews presents the Buyers: What are buyers looking for? Initiative to learn first-hand about the programming needs of buyers around the world.

This time, we spoke to Raquel Rocha, Director of Unicable Mexico:

What type of audience is Unicable targeting?

I don’t like to set limits, but obviously, due to marketing and other factors, our audience is primarily 35 and older.

The funny thing is, you’d think that because of the type of shows we air, Unicable would be a channel mainly for women, but it’s not.

Fortunately, we have a mixed audience. You could say it’s 50/50, but our latest studies show it’s around 56% women and the rest men.

What content would you highlight among the ones that worked best for the company in 2024?

Well, I wouldn’t point out just one show, because it’s like picking your favorite child.

But what I can tell you is that, in terms of content, what we’ve seen is that the audience peaks happen with the expert shows.

Because people know the experts we bring aren’t just some random talkers, they’re not there just to fill a slot.

Of course, we have a bit of everything—we also have comedians, and that side where not everything is so serious and formal.

But when it comes to giving life advice in any of those areas, we make sure they’re people with real credentials.

What types of content, formats, or genres are you most interested in?

We’re the first window for Telemundo’s super series in all of Mexico. I mean, you won’t find them anywhere else in Mexico before Unicable.

From El Señor de los Cielos to all the big Telemundo series that were huge hits at the time.

We’ve also started acquiring Turkish series, so what we’re looking for—and what we’ve seen our audience asks for—are exciting stories.

We also have these shows we’ve acquired, from the telenovelas that made history at Televisa to these big super series from Telemundo.

So it’s a great mix of emotions and powerful stories that really connect with the audience.

Where do you see the biggest growth potential for the company today, and how does that show in your programming strategy?

Listening to your audience—which, I know, sounds like a cliché- it’s always what people say: “I listen to my audience.”

But really listening. I mean, I get that certain trends might show up.

However, we can’t simply sit back and observe trends without actually engaging and asking questions. I think that’s where the key is.