In the following interview with ttvnews, Patricia Daujotas, Content Director at Canal 10 in Montevideo, Uruguay, shares what content they would like to add to their catalog for the international market.
In an industry as dynamic as the entertainment industry, it is essential to stay one step ahead of the latest trends and understand what the international market demands in terms of content.
To this end, ttvnews presents the Buyers: What are buyers looking for? initiative to learn first-hand about the programming needs of buyers around the world.
This time, we spoke to Patricia Daujotas, Content Director at Canal 10 in Montevideo, Uruguay:
What kind of content would you say performed the best for the company in 2024? It could be based on ratings or any other factor you feel is worth highlighting.
Overall, our lineup is well-balanced, and it has been received very well by our audience. I’d highlight our news offering, which is hands-down the absolute leader in the country, and pairs super well with our entertainment slate. We’ve basically become the go-to destination for news and entertainment for the whole family.
What type of content is your audience demanding the most right now? It can be a genre or a specific type of narrative.
Our channel offers a wide mix of family-friendly content. The genres are all very different from one another, but they blend nicely to meet the needs of an audience whose interests shift depending on what’s happening locally.
What types of content, formats, or genres do you look for at industry events?
Beyond getting to know and really digging into audience behavior — so we can understand what matters most to them and figure out what we should be looking for in each market — we always attend events with our eyes wide open, keeping an eye out for the newest trends and global ideas that might surprise us and strengthen our content offering. We don’t box ourselves into any one type of search.
Where do you see the biggest growth potential for the company today, and how does that show up in your programming strategy?
For some time now, the channel has stopped being just a TV screen; it has evolved into a comprehensive digital content ecosystem. From that perspective, which encompasses not only entertainment but also news, we’ve grown exponentially on social media, YouTube, and our news website. Today, we have reached over 10,000,000 views on Canal 10’s social platforms alone, and more than 44,000,000 views across all posts on all networks, including the shows’ official accounts.
Is there any trend you’re keeping a close eye on in the market right now? (This can be content-related, tech, etc.)
Canal 10 has always been known for being a pioneer and innovator, so we stay closely tuned to content trends and tech developments.
