The company strengthens its global presence through new formats, expanded FAST Channels, and content designed for digital audiences.
On the third day of Mipcom 2025, TV Azteca Internacional officially unveiled its new digital and multiplatform strategy, marking a new stage in the evolution of its content catalog, with a focus on agile consumption, format diversification, and direct engagement with global audiences.
As part of this renewal, the company introduced La Entrevista de 24, a produced podcast featuring high-profile guests from the worlds of sports, fiction, and lifestyle. The format stands out for its fresh and dynamic style, offering authentic conversations that explore each guest’s passions, motivations, and personal perspectives. Adapted for streaming, audio, and digital platforms, the project aims to become a key tool for engaging younger, digital-native audiences.
Joining this lineup is the new season of Azteca Fitness, featuring updated routines, holistic wellness advice, and an inclusive approach. Designed for multiple platforms, Azteca Fit continues to strengthen its position as one of TV Azteca’s leading lifestyle brands, offering healthy and accessible inspiration for audiences of all ages.
The company also highlighted the continued growth of its FAST Channels, currently operating across various regions and powered by a diverse range of content, including series, reality shows, news, documentaries, and lifestyle programs, strategically adapted to each audience profile.
Through these initiatives, TV Azteca Internacional reaffirms its commitment to creating flexible, innovative, and high-quality content, ready for the new dynamics of global consumption while preserving the strong storytelling identity that defines its productions.
