The President of Global Advertising at The Walt Disney Company was among the honorees at the event’s second edition, held in Miami, which also recognized leading figures in entertainment, fashion and Hispanic culture.
Rita Ferro, President of Global Advertising at The Walt Disney Company, received the Legacy of Excellence Award at the second edition of Latina Powerhouse, the gala organized by ¡HOLA! Américas and held on November 2 in Miami.
The award recognized Ferro’s career and her contributions to international media. Alongside the Disney executive, the ceremony honored other prominent figures and institutions for their impact across different areas of culture and business.
The Adrienne Arsht Center for the Performing Arts of Miami-Dade County received the Hispanic Arts and Culture Legacy Recognition for its contribution to Hispanic artistic representation and cultural development in South Florida. Philanthropist and author Jean Shafiroff was presented with the Latina de Corazón Award for her commitment to cultural initiatives and women’s causes.
In entertainment, Lele Pons received the Entertainment Vanguard Award, while designer Silvia Tcherassi and Celia Sredni de Birbragher were honored for their contributions to fashion and art.
The gala also featured “The Soundtrack of the Americas,” an original musical production created specifically for the event, featuring an 18-piece Big Band and performances by Natalia Jiménez, Camila Fernández, María José, Erika Ender, Aymée Nuviola and Ela Taubert, among other artists.
The ceremony took place at the Adrienne Arsht Center and was supported by brands including Disney, Delta, Goya and Johnnie Walker. Creative direction and production were handled by Red Velvet Productions.
