Produced by WarnerMedia Latin America, Pasapalabra, the local edition of the ITV Studios format, Alphabet Game, premiered on the Argentine channel, reaching a 45.8% share.

This Monday, Telefe premiered Pasapalabra, the successful Q&A show, with Iván de Pineda, produced by WarnerMedia Latin America.

The show was the leader in its time slot with an average share of 45.84%, with peaks of 48.80%. It ranked among the top 5 most-watched shows of the day.

In addition, #Pasapalabra was a Trending Topic on Twitter Argentina. It was ranked # 3 in the Kantar Instar Social Ranking. The top 3 was made up by Telefe with MasterChef Celebrity, Minuto para Ganar and Pasapalabra.

Pasapalabra presented a renewed image and new challenges that were added to the classic games, and of course the beloved Rosco.

In each episode, 2 participants face each other accompanied by 2 celebrities. These 2 teams compete in different games whose objective is the sum of seconds for the final challenge, called El Rosco. In this first program El Polaco, Belu Lucius, Rocío Marengo and Roberto Moldavsky contributed their knowledge and humor when playing games.

Pasapalabra is known internationally as Alphabet Game, the format belongs to ITV Studios Global Entertainment (ITVS GE) with whom WarnerMedia Latin America has a representation and production agreement for the region.

The successful entertainment show around the world with the charisma of Iván de Pineda and his friend El Rosco will make evenings more fun to enjoy with the family.