Bitter Lands and Innocents, premiered in July on the group’s main chain, are leaders in their timeslots and confirm Spanish audiences’ ongoing interest in Turkish dramas.
Since Fatmagül premiered on Nova in January 2018, Atresmedia not only hasn’t stopped its commitment to Turkish dramas, but rather doubled down. The biggest test was the jump from its feminine thematic channel to its main channel Antena 3, with Mujer (Woman, Calinos), and the response from the audience was overwhelming.
The trend continued with Mi hija (My Little Girl, Madd Entertainment), another huge success, and last July Antena 3 premiered two other Turkish series: on the 4th, Tierra Amarga (Bitter Lands, Inter Medya) the first to premiere in the afternoon, and on the 22nd was the debut of Inocentes (Innocents, Mistco) in prime time.
And since then, both have consistently led their slots.
As an example of what has been happening, on Tuesday Tierra Amarga was the absolute leader and the most watched during the afternoon with a 16% share and close to 1.4 million viewers. As revealed by Antena 3, the series was the leader among young people and viewers over 65, and in nine Autonomous Communities (Andalusia, Catalonia, the Basque Country, Galicia, Castilla-La Mancha, the Canary Islands, Aragon, the Balearic Islands and Murcia) .
Inocentes, meanwhile, also returned to be the leader in prime time, with nearly 1.2 million viewers and a 12% share, being the most viewed stellar offer of the day. More than 2.9 million people contacted the series at some point, which led among viewers over 55 years of age and in a total of eight Autonomous Communities (Catalonia, Valencia, Castilla-La Mancha, Canarias, Aragón, Asturias, Balearic Islands and Murcia).
From Atresmedia they defend the bet and say that it is in no case harmful to national production: “Turkish fiction is replacing other people’s production that we had from other countries. We are replacing British, French or American fiction with Turkish,” José Antón explained to ttvnews.
Thus, the group has already announced the fifth Turkish title that will come to Antena 3: Infiel (A Woman Scorned), the adaptation of Doctor Foster, distributed by Madd Entertainment.