ICEX’s umbrella brand has confirmed its presence at the upcoming virtual event, representing Spain through companies such as Atresmedia Televisión, Filmax, Mediterráneo Mediaset España Group, Mediacrest, Movistar+, Onza Distribution, SimpleCloud and Wild Stories.

Audiovisual from Spain, ICEX’s umbrella brand for the international promotion of television content companies, returns to the world of the international markets with a virtual pavilion at MIPCOM online +.

This year, the event will be held exclusively on the Internet from October 12 to 16, although from October 5 onwards, the contents will be available on the platform and Mip Junior’s online bookstore will be open. In addition, access to the contents of the online edition will be extended through November 17.

With two weeks to go before the start of the event, companies such as Atresmedia, Filmax, Mediterraneo, Mediaset España Group, Mediacrest, Movistar+, Onza Distribution, SimpleCloud and Wild Stories have already confirmed their attendance as exhibitors at the virtual market, through Audiovisual from Spain, in addition to a significant number of companies and regional bodies that will join the pavilion as participants.

Mip Junior joins Mipcom online+ market where Spanish animation companies will be present. Some of the companies that have already confirmed their participation are All the kids, B-Water, Brands & Rights, IMC TOYS, Imira entertainment, Motion Pictures, Pangur Animation, Planeta Junior, Peekaboo and Zeptolab.

The pavilion’s exhibitors share a desire to participate in this market because it is the most important of the year, as explained by Silvia Cotino, deputy director of Mediterranean sales for Mediaset España Group: “MIPCOM is the flagship market at the international level, so we didn’t hesitate to participate. Our sales expectations are moderate for now, as we do not know how buyers will act because this is a new model for MIPCOM”.

Nicolas Lecocq, Head of International Sales for Original Series Movistar +, which has organized its own virtual events in recent months, trusts MIPCOM as “a must meeting point in the annual calendar. We anticipate meeting clients from around the world receptive to our content and to our desire to sale directly without a distributor”.

Carlos Garde, Managing Director at Onza Distribution, adds that “MIPCOM is the largest television market, the vast majority of buyers attend it and we anticipate that buyers who did not used to attend due to the high cost it may have entailed will attend this virtual edition”.

Regardless, Diana Borbón, Sales Manager for Atresmedia Televisión says that for her company, virtual events have been in general “a very positive experience. At first we resigned ourselves to it because, of course, it isn’t the same and we were used to traveling and meeting people face to face, but later we all embraced it. We have participated in markets that we had not been to before, there have been new ones and they have all offered us a virtual space where we can show our new series, we can meet virtually and enjoy the added value of the traceability of our content”.