This week, Televisa relaunched its OTT platform, Blim, in Mexico, which will now be called Blim TV and complement its VOD content with 30 linear networks, for the same price.

By Enrique de la Rosa from Mexico City

Launched in 2016 as a Mexican competitor for Netflix, Blim was was relaunched this week in Mexico as Blim TV and with 30 linear networks added for the same price: 109 Mexican pesos (USD 5.50).

“Blim has been working for more than three years to grow towards new platforms and devices and to make us more flexible so that users find us on all platforms. What we are including today are 30 live, linear TV channels, in addition to all the content we already offered for the same price,” Vanessa Rosas, director of Blim, said to ttvnews.

“Blim does not change. It evolves and becomes Blim TV. It maintains all the content we already had and adds a lot more content from producers such as Telemundo, Univision, TVE and Atresmedia,” she added.

Among the 30 signals that are added to Blim are Televisa Networks’ main channels, as well as networks from Telemundo, Univision, Atresmedia and Televisión Española, such as Atreseries, Telemundo Internacional, TVE, Clan, Antena 3 or Atrescine, among others.

This, added to the 32,000 episodes and films that Blim already offered in Mexico, positions the platform as a notable rival.

“And the idea is to continue adding new and classic content from the Televisa and Univision catalogs and become the SVOD of reference in Mexico,” said Rosas.

Fernando Muñiz, general director of Televisa Internacional and Televisa Networks, commented that this relaunch is especially important for Televisa Networks. “It allows us in Mexico to give all our pay TV operators the possibility of having all the content and the library, plus linear channels, through Blim TV,” he explained.

“Many cable operators do not have the ability to have VOD and through Blim TV they will be able to offer it.”