The Editor-in-Chief and Managing Director of C21Media, spoke to ttvnews about the highlights of the upcoming edition of Content Americas and why it is the must-attend event in the January schedule.

Taking place on January 23rd through the 25th at the Hilton Miami Downtown hotel, Content Americas 2024 is ready to once again connect the Latin American and North American markets with the world.

Having welcomed over 1,600 content executives in its first edition, the event is ready to surpass that number and deliver an even bigger gathering this year, with an agenda that covers everything from conferences to pitching sessions, award ceremonies, screenings and more.

“The way we are tracking now we expect Content Americas 2024 to host around 2500 executives, connecting both the Hispanic community with the international market, in as creative way as possible”, said David Jenkinson, Editor-in-Chief and Managing Director of C21Media, organizers of the event.

“We already have approaching 100 exhibitors and there is barely a major studio not represented. Buyers are past 600. The focus remains on the Lat Am market, but this will extend to other countries too next year,” he added.

This extended list of guests who are set to arrive in Miami in January are drawn by an even larger agenda of activities for next year’s edition, which presents something for all types of executives and companies.

“We have a packed schedule with parties, screenings, galas and a three-day conference programme”, the director summarized, highlighting the first ever Rose d’Or Latinos, the highly-anticipated Latin edition of the prestigious awards, which will “bring the whole community together and ensure EVEYRONE who is a key player in the Hispanic content business is at Content Americas,” he explained.

The winners will be chosen by a jury led by renowned industry executive, Marcos Santana, and be announced during the awards ceremony on Tuesday, January 23.

“Aside from this, there will be an opportunity for everyone to choose from a variety of options”, Jenkinson said. “If you want to sell, the buyers are there; if you want to buy, the sellers are there; if you want to know about AI, or FAST, or funding, there is something for you too.”

“We have fresh initiatives, like an AI Training Bloc, a progressive conference programme, and a full takeover of the remodeled hotel,” he added. “Our mission has always been to put this community first, and the team is focused on doing that.”

Full agenda and all, Content Americas isn’t the only industry event taking place in January, yet the Editor-in-Chief believes it is the one people should not miss. “It stands out for its focus and progressive approach”, he explained. “Content Americas employs the ‘Content’ formular. This is about marrying smart sessions to a vibrant market floor. Wrapping Pitch Competitions with keynotes, FAST sessions with Content Strategy analysis, and ensuring it is cast properly; like any good show.”

“All I can suggest is that anyone who is considering their options – and we know people have a choice – compares the quality of the scheduled, the number of buyers and delegates attending, the cross section of companies and the number of exhibitors that will be there. When you look at the event in this way, there is no real competition that comes close to delivering the same return on the investment of time and money to make the trip.”

“This is a pivotal moment for the LatAm content business. Content Americas provides a cost-effective, progressive way for the market to connect with local partners and ideas, but also to reach the international market,” he concluded.

More information about the event can be found here.