In the following interview with ttvnews, Carlos Biern, Content & Media Sales Director, shares details about the group’s production process to generate a catalogue of renowned brands, long-lasting IPs and content that resonates with audiences all over the world.
One of the most prominent producers and distributors of the children’s genre, not only in Europe but internationally, DeAPlaneta Kids & Family has earned this recognition thanks to its global approach to each production it embarks on.
When it comes to content, the group always looks for “innovative and universal brands that resonate with global audiences, combining local talent with an international vision,” with teams that “operate locally with a global vision, focused on building strong and lasting brands,” explains Carlos Biern, Content & Media Sales Director of DeAPlaneta Kids & Family.
In the following interview with ttvnews, the executive talks about the company’s current content catalog, which is made up of “intellectual properties with the potential to remain relevant for years” and “characters and stories that connect deeply with audiences.”
What is your current view on the children’s content industry? What do you think will be the main trends in terms of genres and productions for 2025?
The digital and interactive environment at a global level has become the indispensable way to connect with audiences. The objective is to generate relevant and adapted content for users wherever they are, transcending the limits of the traditional television medium and encompassing the multiple platforms they consume today.
What are the main challenges of producing children’s content today? What do you look for when selecting projects for your catalogue?
The European market, although it has experienced a reduction in investment by leading countries such as France and the United Kingdom, continues to be a growing audience. Strategic alliances with partners from other regions, such as APAC, have become a key way to develop new franchises. In addition, the growing time that new audiences spend daily interacting, generating content and, in many cases, becoming an active part of it, stands out.
We maintain a high level of activity, with investments in approximately 10 projects per year that cover all targets and genres. When we participate in a project, we do so convinced that this intellectual property has the potential to remain relevant for more than 10 years, growing and reinventing itself continuously. Our teams operate locally with a global vision, focused on building strong and lasting brands.
What are the star titles in your current catalogue for the international market?
We have a catalogue designed to capture the interest of international clients from any region. Its diversity allows us to cover practically all targets within children and youth audiences.
The global growth of our brands in the challenging preschool segment, such as Milo y Karters, which have successfully reached key markets such as North America and Asia, positions us as franchise creators with solid long-term potential.
We are especially excited about the next steps of already established franchises such as Miraculous/Ladybug and our new intellectual property aimed at the same audience, Magic Lilly, scheduled for launch in 2026. This project has the long-term trust of our international partners, who supported both brands from their conception as ideas.
In the area of classics, we are celebrating the 50th anniversary of Maya, along with the launch of new content for series such as Bernard, which have been very successful on digital platforms and will reinforce our family proposal.
On the other hand, our gaming segment continues to grow, promoting brands that, from the interactive environment, are arriving strongly to establish themselves and evolve in the long term.
Unlike previous generations, who accessed content only on linear television, having content available whenever and wherever they want is the norm for today’s children. How do you think the evolution of streaming has changed the business of distributing children’s content?
Productions that succeed in the digital realm do not always achieve the same success on streaming or television platforms globally. Each IP and audience requires specific content, adapted to their needs and consumption habits. Therefore, it is essential to work with specialized teams from the conceptual phase, approaching the development of linear, interactive and product content in a strategic and differentiated way.
It is in this comprehensive and specialized approach where our company makes a difference, ensuring that each project is optimized to achieve success on its platform and target audience.
In this sense, with which platforms and territories do you currently work? In which regions do you think there is the greatest potential for growth of your content?
I would dare to say that there is no region in which we are not actively working, from Spain to Brazil, via Australia, China and Canada. We are convinced that the ties between Asia – with key markets such as China, Korea and especially Japan – and Europe will be essential to generate great successes in the next decade, consolidating strategic collaborations and taking advantage of the potential of both regions.
How do you see the evolution of children’s content and younger audiences in the coming years?
The key remains to create characters and stories that connect deeply with audiences, inviting them to spend hours and hours each day enjoying them, generation after generation.
The accelerated advance of new digital tools for content creation is completely transforming the ecosystem of children’s and youth productions, opening up unprecedented opportunities to innovate and reach new audiences in more immersive and personalized ways.
At DeAPlaneta Entertainment, our local offices in Spain, Italy, France, Germany and Eastern Europe continue to be dynamic hubs, staying in constant contact with new generations of creators. Our focus is on developing innovative and universal brands that resonate with global audiences, combining local talent with an international vision.
