The successful Turkish drama will premiere on the Pasiones network on Monday, May 31 at 6:00pm under the local title La promesa.
This week, international distributor Eccho Rights announced the sale of its Turkish drama, The Promise, to the Pasiones network in the US Hispanic market.
And this Thursday, the network announced the premiere date for the successful Turkish drama, which will premiere on Monday, May 31 at 6:00pm under the local title La promesa.
La Promesa follows the life of Reyhan, a humble and kind country girl, who promises to marry the son of Hikmet, an old family friend, after the latter reveals he is terminally ill. Hikmet’s illness is exacerbated by growing concerns over his legacy and the fate of his family fortune if left in the hands of his frivolous son, Emir, and Hikmet’s own greedy wife, Cavidan. The plot examines the complicated relationship between Reyhan and Emir, two seemingly dissimilar young people from very different worlds, and the tangled circumstances that ultimately tie them together.
Thanks to their spectacular production value and riveting content, Turkish dramas have deeply resonated with international audiences, including Latin Americans and U.S.-based Hispanics/Latinos.
“We aim to offer our viewers a unique, rich, multicultural, and varied experience with our programming,” said Marina Dimitrius, senior director of programming and on-air promotions for Hemisphere Media Group, Inc., Pasiones’ parent company.
“Turkish content is in very high demand, and La Promesa is yet another high-caliber production that offers our audience more of the captivating, romantic, cultural drama — with a traditional twist — they love. Thanks to our international partnerships and differentiated offering, we continue to push against the conventional expectations of legacy telenovela and drama channels.”